Korean food and beverage health company Ilhwa announced its official entry into the Ukrainian market, marking a key milestone in its strategy to expand across Eurasia.
Ilhwa has entered the Ukrainian market with 26 beverage products as part of its broader push to expand across the Eurasian region.
The first shipment to Ukraine consists of approximately 63,000 units across 26 product types. These include McCOL, fruit-flavored carbonated beverage Top C, premium fruit juice Frais Jus, zero-calorie soda Brrr, and carbonated juice drink that features apple cider vinegar (ACV) Tingle.
Ilhwa plans to use its Ukrainian entry as a base for further expansion into the broader Eurasian market. The company plans to tailor its strategies to the distribution environments of individual countries and pursue phased growth into neighboring regions.
“Following our presence in Russia and Kazakhstan, this launch in Ukraine is especially meaningful as it marks the foundation of our focused expansion into the Eurasian market,” an Ilhwa official said. “We will actively implement marketing strategies and broaden our distribution channels to boost the competitiveness of our beverage products in the global market and deepen engagement with local consumers.”