SAXX changed the underwear game and now they’re taking their talents to the basketball court, introducing Denver Nuggets, NBA player Aaron Gordon as the newest member of their starting line-up of game-changing athletes.
The Gamechangers – which already includes All-Pro defensive end Maxx Crosby and top football draft prospect Ashton Jeanty – represent high-level performance and a legacy of being game changers in their respective crafts.
“I bring my best to everything I do,” said Aaron. “That’s why I’m excited to partner with SAXX. Their commitment to excellence aligns perfectly with my balanced lifestyle. Whether I’m going hard in the gym, creating in my studio or taking a moment to reset, SAXX delivers the ultimate blend of comfort, style and support for every aspect of my day.”
“Aaron is the perfect example of someone who excels in many areas of life,” said Tom Berry, CEO, SAXX. “We believe in the power of versatility and Aaron’s inspirational journey mirrors our commitment to support those who are pushing the boundaries. We’re excited to welcome Aaron into the SAXX family and look forward to elevating his game-changing legacy for years to come.”
As a part of the partnership, SAXX will collaborate with Aaron on limited-edition underwear prints and curated product collections – “Aaron’s Picks”. The brand will also make an annual donation to the Gordon Family Foundation, which provides community services in underserved areas and STEM education to underrepresented youth.
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