Daniel Levy has reportedly not wasted any time in seeking a new sponsorship deal after the high-profile termination of Tottenham’s deal with Manchester United’s part owners, INEOS.
Sir Jim Ratcliffe’s INEOS, who own 25 per cent of Man United, announced a multi-million-pound, five-year deal with Spurs in December 2022 to promote INEOS Grenadier car as the club’s ‘official 4×4 vehicle partner’.
However, it emerged last month that talks were underway to end the sponsorship deal between Spurs and INEOS two years before it runs out, with the United owners having to undertake major cost-cutting measures due to financial pressures.
Last week, it was reported by The Daily Mail that the two parties had reached a pay-off agreement to end the deal early, with Tottenham expected to get millions from the settlement.
Daniel Levy
Photo by SpursWeb
Tottenham have a replacement deal lined up
This has now been confirmed by Football Insider, who point out that the INEOS logo is no longer visible at the Tottenham Hotspur Stadium.
The outlet also reveals North London club have a new sponsorship deal lined up to replace the petrochemicals company.
In fact, the publication adds that Daniel Levy and the Spurs hierarchy already had a replacement deal lined up before they entered talks with INEOS regarding the compensation.
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That means that Tottenham’s commercial revenue will not have taken a hit despite having to forgo their partnership with INEOS.
Tottenham are still trying to find a naming rights partner
Football Insider also add that Levy is still searching for a new naming rights partner for the Tottenham Hotspur Stadium, with the venue being called by its generic name since its opening back in 2019.
It was previously reported that Daniel Levy is holding out for a lucrative 10-year deal worth around £25m per year.
Another outlet estimated recently that Tottenham have lost out on £75m of revenue over the last six years due to their inability to find a naming rights partner.
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