Dan Friedkin Everton Bramley Moore Dock
(Credit: Imago)
Pranav Shahaney
Wed 26 March 2025 12:40, UK
Everton are looking for new sponsorships as they move into Bramley-Moore Dock from the 2025-26 campaign, Goodison News has learned.
Goodison Park will host its final Premier League game on 18 May when David Moyes’ side takes on Southampton.
Qatar Airways have been touted as potential stadium sponsors but Goodison News understands that nothing is imminent with the Middle-Eastern airline.
Everton home ground Goodison Park. (Credit: Imago)
Everton eye £10-15million per year from stadium naming rights deal
Goodison News has learned that the club are eyeing around £10million-£15million per annum from their stadium naming rights deal.
This means that if a 10-year agreement is reached with Qatar Airways or whoever ends up sponsoring the stadium, a windfall of £150million may be on the cards for the Toffees.
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There is no naming rights arrangement in place at Goodison Park, but the plan is for one to be there at Bramley-Moore Dock.
More pilot events have been scheduled at the club’s new home ground to ensure that the transition from their old stadium proves to be seamless.
Everton Stadium
Everton’s new stadium on Bramley-Moore Dock is scheduled to open in 2025.
The Friedkin Group aim to make the Toffees a competitive force again
A naming rights deal for Everton’s new Bramley-Moore Dock stadium promises significant financial and strategic benefits.
With the 52,888-seat venue set to open for the 2025-26 season, securing a lucrative partnership would provide a vital cash injection.
Everton’s last four games at Goodison Park Date
v Arsenal 5th April
v Manchester City 19th April
v Ipswich Town 3rd May
v Southampton 18th May
Everton’s remaining fixtures at Goodison Park
This revenue could ease the club’s Profit and Sustainability Rules (PSR) pressures, allowing greater flexibility in the transfer market to bolster the squad.
Beyond finances, aligning with a prestigious global brand, like Toyota or Qatar Airways, would elevate Everton’s commercial profile, enhancing sponsorship leverage and international visibility.
The deal could also fund stadium fit-out costs, ensuring a state-of-the-art facility that boosts matchday income through premium offerings.
For a club transitioning from historic Goodison Park, this move not only secures financial stability under new owners, The Friedkin Group, but also positions Everton as a forward-thinking, competitive force in the Premier League.
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