Morton has been a passing game coordinator in the college and NFL ranks with New Orleans and Denver and served as the offensive coordinator for the Jets in 2017. He's got a terrific mind for offensive football and particularly getting the most out of the passing game.
"He's super passionate and he works his tail off," Denver head coach Sean Payton said of Morton, who was his pass game coordinator for the Broncos last season. "He's great with film study and ideas. He's one of those guys that will bring you red zone, third down, a lot of information."
Campbell said Morton was instrumental in putting the original version of the offense together in Detroit in 2022 when he was on staff as a senior offensive assistant.
"He was one of the pivotal pieces of helping us put this together, this offense version for (Jared) Goff with Goff," Campbell said. "So that was big, but then also, there were so many things that during the game plan and weeks of game plan, the ideas that he had in the pass game going into weeks, getting ready for opponents was big for us. A lot of things we used, man."
Detroit has one of the top explosive passing threats in the league in fourth-year wide receiver Jameson Williams. His five touchdowns of 50-plus yards tied for the NFL lead and his 17.3 yards per reception average was second-best last season. Williams had 17 receptions of 20-plus yards last season and his average alone already fits into Morton's parameters of an explosive passing play for his offense.