Liverpool FC’s flagship 20,000 sq ft shop will be expanded by 4,000 sq ft should the club get permission to revamp the store and extend the mezzanine floor.
Early indications suggest the refreshed store is due to open by August 2025. Work is set to start in mid-May.
Plans aim to widen the entrance, relocate both the staircase and escalator, as well as to provide more tills.
Lee Dwerryhouse, senior vice-president of merchandising at LFC, said: “Our flagship store needs to lead the way in the shopping experience for our fans and the new-look store concept will meet the demand for the additional matchday crowd since the stadium capacity expanded to 61,000.
“This world-class shopping destination will include new digital touchpoints, storytelling and will also fully incorporate the new LFC brand theme, elevating the fan experience and improving engagement even more.”
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After the current season ends and during June and July, the Anfield store would be temporarily relocated to The Kop Bar.
The Anfield store is one of seven LFC retail stores across the UK and Ireland. Credit: Google Earth