With planning underway, fan activations, unique co-branded merchandise, and on-air, social, and digital promotion, the multifaceted partnership will engage widespread audiences both on and off the field, with more details to be announced later this year. What's more, this film will fuel the proven track record of viewership crossover between _Countdown to Christmas_ enthusiasts and football fans. In fact, over 75% of Hallmark Channel viewers also watched NFL Football while _Countdown to Christmas_ was on air in 2024, making this film the perfect holiday occasion.\*
Skydance Sports serves as the Executive Producer of _Holiday Touchdown: A Bills Love Story_. A newly formed venture between Skydance Media and the NFL, Skydance Sports is designed to create a top-end sports content studio and expand multi-platform sports programming across a broad range of formats.
Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment's leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company's subscription streaming service and membership program, Hallmark+ offers a distinctive blend of all new, exclusive original series and movies, next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit [www.corporate.hallmarkmedia.com.](https://corporate.hallmarkmedia.com/)
Skydance Sports, the joint venture between the NFL and Skydance, has quickly become the preeminent studio for leagues, teams, elite athletes and A-List Hollywood talent seeking to produce premium, sports-related entertainment.
Initially launched in 2021, the studio's first two projects include the Sports Emmy-nominated docuseries _Good Rivals_ and the critically acclaimed film _Air_ which received two Golden Globe Award nominations including "Best Motion Picture – Musical or Comedy." In 2022, Skydance partnered with the NFL and NFL Films on a joint venture to significantly expand multi-platform programming across sports in a broad range of formats for partners, fans, and viewers around the world. The partnership's projects include the upcoming docuseries _America's Team: The Gambler and His Cowboys_ chronicling the Dallas Cowboys' dynasty and franchise owner Jerry Jones, a documentary feature on football legend John Elway, and a docuseries on tennis icon Rafael Nadal for Netflix along with a scripted series for Hulu written and executive produced by Dan Fogelman set inside the world of the NFL. Recently released projects include the Hallmark holiday movie _Holiday Touchdown: A Chiefs Love Story_, _Aaron Rodgers: Enigma_ for Netflix, _Freediver_ on Prime Video, _Hard Knocks: Offseason with the New York Giants_ for HBO as well as the Sports Emmy-nominated _NFL Draft: The Pick Is In_for The Roku Channel and _Kelce_ for Prime Video.
_\*Source: Nielsen R&F Duplication Report, L+SD; 10/18/24-12/29/24; M-Su 6a-6a; Primary Schedule-HALL/Secondary Schedule-NFL Football on Broadcast, Cable, Live Streaming; P2+ audience, 6 min qualifier._