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It might be late March for the rest of the world, but for the folks at Hallmark, it’s always the Countdown to Christmas. Today, the network announced yet another holiday-centered production is underway, this time piggybacking off the success of one of their titles from the 2024 season. Those who love a little spandex and sport with their holiday fare will be thrilled to hear that Hallmark Media has re-signed NFL and Skydance Sports to their roster, with the trio set to bring audiences, Holiday Touchdown: A Bills Love Story. The production comes hot on the heels of last year’s Holiday Touchdown: A Chiefs Love Story, which saw the network score some major viewership points. Right now, A Bills Love Story is on target to pick up cameras later this year, with the production crew using the team’s city, Buffalo, New York, as a backdrop, promising to include Highmark Stadium in the mix as well.