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Maybelline sponsors WNBA in Canada push

![(Emilee Chinn/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2025/03/GettyImages-2170608461.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)

(Emilee Chinn/Getty Images)

The Women’s National Basketball Association (WNBA) has signed up Maybelline New York as an official partner of the league in Canada, the latest move by a leading cosmetics brand in sport sponsorship.

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