FC Barcelona football player Lamine Yamal folding his arms around a collage of his career
Featured Image Credit Konami
Key Highlights:
Lamine Yamal becomes an official ambassador for eFootball™, joining stars like Lionel Messi and Neymar Jr.
KONAMI introduces exclusive in-game content, including new players and the “Acceleration Burst” skill.
Carnival Campaign offers free eFootball™ coins and special rewards for players.
KONAMI Digital Entertainment, Inc. has announced that Lamine Yamal, one of the brightest young football talents, is now an official ambassador for eFootball™.
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At just 17 years old, Yamal has already cemented himself as a key player for FC Barcelona and the Spanish national team.
His inclusion in the eFootball™ franchise aligns with the game’s commitment to authenticity and immersion, bringing fans closer to real-world footballing excellence.
YouTube video
By partnering with KONAMI, Yamal joins an elite group of ambassadors that includes football icons Lionel Messi and Neymar Jr.
This collaboration highlights his growing global influence, both on and off the pitch. His rising status in the gaming world is reinforced by his recent partnerships with major brands such as Adidas, further positioning him as a key figure in football culture.
Exclusive In-Game Content Featuring Yamal
To mark this partnership, KONAMI has launched new in-game content, featuring Lamine Yamal and other top-tier players. The latest update introduces:
Epic: Lamine Yamal
Big Time: Neymar Jr.
Epic: Takefusa Kubo
Acceleration Burst Skill: A game-changing feature allowing for precise speed control while dribbling.
A special trailer commemorating the partnership showcases Yamal’s journey, featuring insights from Neymar Jr., who praises Yamal’s skill and potential to become a global superstar.
To celebrate Yamal’s inclusion, KONAMI has launched the Carnival Campaign, offering exclusive rewards and in-game bonuses. Players can earn:
500 eFootball™ Coins by logging in during the event period.
A Limited-Edition Carnival-Themed Uniform as a login bonus.
Challenge Event Rewards, including a random booster and 20,000 EXP.
KONAMI’s Continued Partnership with FC Barcelona
This announcement strengthens KONAMI’s longstanding partnership with FC Barcelona, which has been in place since 2016.
As a Global Partner and Official Video Gaming Partner, KONAMI ensures that FC Barcelona is faithfully represented in eFootball™, including exclusive access to Spotify Camp Nou within the game.
Related: EFootball 2025: Jose Mourinho 24-25 Manager Pack Now Available
Originally known as Pro Evolution Soccer (PES), eFootball™ was rebranded to reflect KONAMI’s vision of a dynamic, free-to-play football gaming experience.
The series continues to evolve, with over 800 million downloads worldwide, solidifying its place as a leader in the digital football space.
The series even recently put aside their old rivalry with FIFA to collaborate for the upcoming FIFAe World Cup tournament.
With Lamine Yamal now part of its ambassador lineup, eFootball™ takes another step towards delivering an unparalleled football gaming experience, blending real-world talent with cutting-edge gameplay innovation.
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Stephen is the proud owner of a popular gaming news website GLN, where he provides the latest updates on everything gaming-related. With a passion for video games that dates back to his childhood, Stephen is dedicated to sharing his knowledge and expertise with fellow gamers around the world.