FC Barcelona Launches Two New FAST Channels on Amagi NOW
Sports Studio FCA Barca [Recovered]
March 27, 2025
Amagi, a cloud-based SaaS solutions provider for broadcast and streaming TV (CTV), on March 27 announced that FC Barcelona, a leading sports institution, is launching two new channels — Spanish and English versions of the TOP BARÇA channel — on Amagi NOW, an all-in-one cloud media platform that simplifies content operations through automated workflows, media asset management, and streamlined distribution and monetization capabilities.
The new TOP BARÇA channels include exclusive behind-the-scenes content, player interviews, historical match highlights, and more. By leveraging Amagi’s cloud technology, FC Barcelona intends to deliver high-quality streaming experiences while tapping into new revenue streams through targeted advertising and audience monetization.
“FC Barcelona has always been a pioneer in connecting with fans worldwide, and our partnership with Amagi to launch TOP BARÇA channels is a testament to that vision,” said Toni Cruz, a Barça Studios director. “By tapping into the FAST ecosystem, we are extending Barça’s reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club.”
Amagi says its sports vertical delivers cloud technology solutions that transform how sports content is managed, distributed, and monetized. Amagi empowers sports organizations to expand their global reach and enhance fan experiences through live and on-demand streaming with ultra-low latency to advanced monetization tools and regionalized content delivery.
Srinivasan KA, co-founder and chief revenue officer of Amagi, said: “We are excited and honored to partner with FC Barcelona and support their foray into the FAST industry. Our cloud technology enables global brands like Barça to monetize their content while delivering better viewing experiences to fans.”