FC Barcelona is to launch two FAST channels through the Amagi NOW media management platform.
The Spanish and English versions of the TOP BARÇA channel will offer behind-the-scenes content, player interviews and match highlights from the archive.
Amagi’s cloud-native platform simplifies the operational complexities of managing and distributing live and on-demand content. It offers live and on-demand streaming with ultra-low latency to advanced monetisation tools and regionalized content delivery.
“FC Barcelona has always been a pioneer in connecting with fans worldwide, and our partnership with Amagi to launch TOP BARÇA channels is a testament to that vision,” said Toni Cruz, Barça Studios, Director – Barça Studios | Barça One. “By tapping into the FAST ecosystem, we are extending Barça’s reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club.”
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, added: “We are excited and honored to partner with FC Barcelona and support their foray into the FAST industry. Our cloud technology enables global brands like Barça to monetize their content while delivering better viewing experiences to fans.”
Amagi provides a suite of channel creation, distribution, and monetisation solutions. The company’s clients include some of the world’s biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studios, NBCUniversal, Tastemade, and VIZIO.