The Premier League is considering adopting a two-pronged media sales strategy from 2029 onwards - with a direct-to-consumer model adopted for certain overseas markets.
Action from the Premier League being filmed live for TV.
The Premier League is reportedly considering a fresh approach to its media sales from 2029 - while mulling over a new look dual strategy.
CityAM claims that top-flight chiefs are leaning towards serving some overseas markets with a direct-to-consumer format - while keeping the domestic broadcasting rights in the realm of traditional channels such as Sky Sports and TNT Sports.
Plans are already in place for the Premier League to take control of international broadcast production, starting in the 2026/2027 season, culminating with a new hub at Kensington Olympia.
This pivot equips them with necessary resources to introduce their own bespoke channel for viewers - taking cues from successful ventures like the NFL's Game Pass.
Despite some club owners, including Chelsea's Todd Boehly, pushing for a complete overhaul where all media rights would be sold directly to fans via an exclusive "Premflix" service, the Premier League may opt for a more measured entry into this particular space.
Initially, they could test the waters by offering direct subscriptions in select countries abroad.
In contrast, the regularly contentious domestic rights auction - traditionally spearheaded by Sky - is expected to remain. Nonetheless, the Premier League might assert greater influence by handling its production processes, thereby gaining full control over their finished broadcast product - an alteration likely to receive nods of approval from its clubs.
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