The Premier League is exploring a new dual sales model for its media rights from the 2029/2030 season.
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Action from the Premier League being filmed live for TV.
Action from the Premier League being filmed live for TV. (Image: Michael Regan/Getty Images)
Premier League bosses are contemplating a unveiling a dual strategy approach to their media sales starting from 2029. The proposal could see global markets access content through a direct-to-consumer model - while keeping domestic broadcasting rights with established networks like Sky Sports and TNT Sports.
Top-flight executives are reportedly leaning towards this mixed format - thus offering a self-operated stream for international viewers while retaining the traditional broadcasting route in the UK. Plans are already underway for the Premier League to assume responsibility for international broadcast production - from the 2026/2027 season - including a new base of operations at Kensington Olympia.
CityAM pinpoint the latest development. Naturally, any changes would impact Liverpool and Everton.
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This strategic shift would enable the league to launch its own dedicated channel tailored for audiences, drawing inspiration from the NFL's Game Pass success story. Although some owners, such as Chelsea's Todd Boehly, have advocated for a radical transformation where all media rights are sold directly to fans via a "Premflix" style platform, the English top-flight appears to favour a more gradual approach.
An initial phase could feature rolling out direct subscriptions in certain overseas territories. On the domestic front, however, the fierce bidding wars for rights, typically dominated by Sky Sports, are expected to remain unchanged.
Yet with plans to oversee production in-house, the Premier League is set to exert even more control over the final product delivered to fans. These changes are likely to garner positive responses from its member clubs.