There are signs that MLB is beginning to up its game on the superstar marketing that defines leagues such as the NBA and NFL that are setting the pace ahead of it in North America. Part of that, of course, is the gift of Ohtani and his worldwide, almost universal, appeal. Yet it can still borrow from the NFL playbook and do more destination television. Why not avoid a massive day of NCAA March Madness basketball when scheduling its domestic opening days? The Tokyo Series games between the Dodgers and Chicago Cubs were big successes, but I’m not so sure they need to have a 10-day gap between that pair of regular season games and official opening days. It can also learn from the NBA’s approach to social media. Finally, the league of MLBAM — Major League Baseball Advanced Media — cannot afford to see MLB.TV crash on opening day.