Newcastle United and AI could be dominating world affairs within five years. That is according to Grok, the transformative technology powered by X.
AI has taken the world by storm in recent years, with many high-profile tech gurus casting doubt about the software’s safety. Likewise, the Magpies have been on an upwards trajectory since the Public Investment Fund (PIF) liberated the club from Mike Ashley.
Eddie Howe delivered Newcastle an elusive trophy earlier this month after 70 years of waiting. The Carabao Cup is set to be paraded around the city later today - culminating in an unprecedented event at the Town Moor - but PIF are aiming higher.
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An ambitious era at St James’ Park makes Premier Leagues and Champions Leagues the focus in the coming years. But in a PSR-dominated world, is that possible? Newcastle certainly face stumbling blocks, that is for sure…
Toon fans can be buoyed by AI predicting that success to continue. Grok goes as far as to suggest Newcastle will be “feared” by 2023 - read its forecast in full.
“Predicting what Newcastle United will be like in five years by March 28, 2030, requires looking at current trends, the club’s ownership ambitions, and their ongoing "Project 2030" initiative, while acknowledging the uncertainties inherent in football,” Grok responded when asked what Newcastle United will look like by 2030. “Based on available information and the trajectory set by the Saudi Public Investment Fund (PIF), here’s a reasoned outlook.
“By 2030, Newcastle United could be a consistent contender in English and European football. The PIF, led by chairman Yasir Al-Rumayyan, has outlined a five-year plan - coined "Project 2030" - to transform the club into a powerhouse capable of competing for silverware every season, regularly participating in the Champions League, and eventually challenging for the Premier League title.
“This ambition is backed by their financial muscle, with PIF’s wealth dwarfing most competitors, though tempered by the Premier League’s Profitability and Sustainability Rules (PSR). The club’s revenue has already climbed to a record £320 million annually as of the latest accounts, but it still lags behind the "Big Six" (e.g. Manchester City at £715 million, Arsenal at £616.6 million). Closing this gap is a key focus, likely through boosted commercial deals and infrastructure upgrades.
“On the pitch, recent progress suggests a strong foundation. Since the 2021 takeover, Newcastle has gone from relegation candidates to Champions League qualifiers (2023-24) and reached two cup finals in three years under Eddie Howe, potentially ending a 70-year trophy drought by 2030 if current momentum holds. The squad boasts stars like Alexander Isak, Bruno Guimarães, and Anthony Gordon, and with PSR constraints easing after strategic player sales, the club is poised to retain and attract top talent. By 2030, a blend of seasoned players and emerging youth (e.g., Lewis Miley) could form a competitive core, assuming Howe - or a successor - maintains tactical cohesion.
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“Off the pitch, a major transformation looms with stadium plans. "Project 2030" favors building a new 68,000-69,000-capacity stadium adjacent to St James’ Park, costing around £1.5 billion, with completion targeted for the early 2030s. Alternatively, expanding St James’ to over 60,000 seats (£800 million) remains an option. Either way, by March 2030, construction should be well underway, enhancing matchday revenue and fan experience, though the emotional shift from the historic St James’ could spark debate among supporters.
“Challenges remain. The revenue disparity with top clubs means Newcastle must rely on shrewd recruitment and organic growth rather than unchecked spending, as PIF has been cautious with related-party sponsorships. Injuries, managerial changes, or a dip in form could derail progress, and the Premier League’s competitive landscape - dominated by Manchester City, Arsenal, and others - won’t yield easily. Still, the women’s team might also rise, potentially reaching the Women’s Super League, aligning with the club’s broader vision.
“In five years, Newcastle United could be a top-four Premier League mainstay, regularly in Europe, with trophies in the cabinet, playing in a near-finished or newly expanded stadium. They might not yet be title winners, but they’d likely be a feared, financially robust club, reflecting PIF’s long-term commitment. Of course, football’s unpredictability - rival breakthroughs, regulatory shifts, or internal missteps - could alter this trajectory, but the intent and resources are there to make it plausible.”