Summary
Naming rights on stadiums are more than common in the modern era of football.
Especially lucrative naming rights deals offer teams that are given them a fairly sizeable new stream of income.
Deals within this list range from prices of under £6 million to numbers that range above £25 million.
In modern football, naming rights on stadiums are becoming more and more common, especially in comparison to days passed, where they were hardly ever seen. Naming rights offer another means of revenue to teams in an era of the game where money has become all the more important.
Stadium naming rights are seen fairly often in Europe, with England–a country not necessarily associated with such deals–having its fair share of examples, such as the Etihad Stadium of Manchester City, Stoke City’s Bet365 Stadium and the Vitality Stadium on the south coast, home of Bournemouth.
European football will, most likely, see more deals on naming rights in the years to come as presumably, their value will only increase. With all of this in mind, which 10 clubs in 2025 are beneficiaries of football’s largest naming rights deals?
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Ranking Factors
Figures and therefore, the ranking order for this list, stem from an article published in October 2024 by Finance Football.
10 Biggest Stadium Naming Rights in the World
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10 Emirates Stadium - £5.8 million
Arsenal
Emirates Stadium, London, Britain - September 24, 2023 General view of fans outside
It can be easy to forget that the Emirates Stadium bears such a title due to a naming rights deal, given the ground has been known as nothing else in its lifespan. Construction on what would come to be known as the Emirates Stadium began in 2004, being completed two years later as Arsenal moved there from their former ground, Highbury.
The ground cost almost £400 million to build and has a capacity of just over 60,000 seats to incorporate the large Gunners fanbase. Emirates, rather obviously, still hold naming rights over the stadium in a deal that sees Arsenal make just under £6 million per year to add to their revenue from competitions like the Premier League and Champions League.
9 Ulker Stadium - £7 million
Fenerbahce
fenerbahce stadium Sukru Saracoglu Stadium
Known, without sponsorship, as the Sukru Saracoglu Stadium, this ground is one that serves as home to Fenerbahce, one of the biggest clubs in Turkey. They are part of the country’s “Big Three,” alongside Galatasaray and Besiktas, and are one of the teams that have dominated the Super Lig in its 66-year existence to date, having won the league 19 times as part of a record 28 national titles.
Founded in 1907, Fenerbahce moved into their home ground the following year and have never moved away from it. Named after former club president and former Prime Minister of Turkey, Sukru Saracoglu, the ground can hold almost 50,000 people and is often an intimidating venue for visiting sides.
In 2015, food and beverage manufacturers Ulker signed a 10-year deal worth just under £70 million which saw the stadium rechristened as Ulker Stadium Fenerbahce Sukru Saracoglu Sports Complex or, to be kept relatively simple, the Ulker Stadium, a name by which the ground is still known as.
8 BMO Stadium - £7.7 million
Los Angeles FC/Angel City FC
BMO Stadium
Ground was broken for the BMO Stadium in 2016 and after almost two years of construction for almost £270 million, the stadium opened in 2018 and since then, has served as the home of both Los Angeles FC and Angel City FC, with both teams being in the highest tier of men’s and women’s football in America respectively.
For the first seven years of its existence in any capacity, the stadium was known as the Banc of California Stadium, though the deal was terminated in 2020. After numerous proposals, it was decided in 2023 that the stadium’s new sponsor would be the Bank of Montreal. Since then, the BMO Stadium has been known by its current title.
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7 Riyadh Air Metropolitano - £8.4 million
Atletico Madrid
MixCollage-27-Dec-2024-04-43-PM-8402
After over 50 years of playing football at the Estadio Vicente Calderon, Atletico Madrid moved away from the home in 2017 to start playing football at the Estadio Metropolitano, a stadium that was originally built in the 1990s, but closed in 2004 after Madrid failed in their efforts to host the World Athletics Championships in 1997 and did not secure rights to the 2016 Olympics.
In the eight years since the move, the stadium has always had a naming rights deal; first with Wanda between 2017 and 2022 before real estate firm Civitas Pacensis secured the stadium’s rights. Though a 10-year deal was signed, the proposal lasted just two years before, in 2024, the stadium’s name changed once more.
Riyadh Air, based in Saudi Arabia, secured a nine-year naming rights deal with Diego Simeone’s side, which sees the Madrid club make almost eight-and-a-half million pounds per annum.
6 Allianz Stadium - £8.4 million
Juventus
allianz arena juventus manchester city
Built on the ground of Juventus’ former stadium, the Stadio delle Apli, the Juventus Stadium, as it was named, took just over two years to construct from 2009 to its opening in 2011. Since then, it has served as a home to both Juventus and on occasion, the Italian national side and is one of the most modern stadiums in the country.
Sports marketing agency Sportfive Italia were given exclusivity over the naming rights of the stadium in 2011, originally on a deal until 2023. In 2017, however, Juventus reached an agreement with Allianz that, until 2030, will see the club paid an annual fee of £8.4 million in return for the German company holding naming rights over the stadium.
5 Signal Iduna Park - £9.2 million
Borussia Dortmund
Signal Iduna Park
Home to the famous Yellow Wall of almost 25,000 fans, the Westfalenstadion has served as a home to Borussia Dortmund for over 50 years since it was opened in 1974. The ground has been used for numerous tournaments along with any match that the Schwarzgelben have played in the last five decades.
With a capacity of over 80,000 for domestic matches, the ground often produces one of the most electric atmospheres not just in Germany, but in Europe as a whole. The name Signal Iduna Park was first bestowed upon the stadium in 2005, with the insurance company having had the rights ever since. In 2022, the naming rights deal was extended until 2031, meaning the stadium could bear the same name for over 25 years.
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4 Mercedes-Benz Stadium - £9.2 million
Atlanta United
Mercedes-Benz Stadium
Credit: Michael Chang/Getty Images
Opened in 2017 after over three years of construction, the Mercedes-Benz Stadium is dual purpose, serving as a home to both the Atlanta Falcons of the National Football League and to Major League Soccer side Atlanta United, who themselves were only founded in 2014 and started playing in the same year that their stadium was opened.
Completed for an eye-watering cost of £1.2 billion, the ground holds 42,500 fans for football matches, though that is a number that can be expanded to over 70,000 should the occasion deem it necessary.
In 2015, it was reported that Mercedes-Benz had acquired the naming rights to the stadium, reports that would prove true. The automotive brand signed an agreement to sponsor the ground for 27 years in a deal that sees Atlanta United make just over £9 million per year.
3 Allianz Arena - £9.2 million
Bayern Munich
Bayern Munich's illuminated Allianz Arena
After over 30 years of playing football at the Olympiastadion, Bayern Munich moved to the stadium now known as the Allianz ahead of the 2005/06 season, with construction on the ground having started in 2002. Able to hold capacities of at least 70,000 people, the Allianz is one of the most famous stadiums in the world, particularly for its red glow that illuminates on later kick-offs.
Being based in Munich, Allianz were quick to secure naming rights for the ground, agreeing a deal to have their name attached to the stadium for 30 years. As part of this deal, Bayern Munich earn an annual sum of £9.2 million to add to their coffers each season.
2 Spotify Camp Nou - £16.8 million
Barcelona
Camp Nou
Still undergoing renovations at the time of writing, the Camp Nou is one of football’s most-fabled stadiums, an iconic ground with an abundance of history. Work on the stadium began at the conclusion of the 2022/23 campaign, with an aim of increasing the capacity to 105,000, which would make it Europe’s largest stadium.
Currently, Barcelona play their games at the Estadi Olimpic Lluis Companys, but the naming rights on the Camp Nou, owned by Spotify, remain. The music juggernauts secured a deal with Barca as the Catalan side were well in the midst of a financial crisis, with Spotify giving Barcelona almost £17 million each year as part of a four-year deal that has seen Spotify also serve as the main kit sponsors.
1 BayArena - £25.2 million
Bayer Leverkusen
Bayer Leverkusen's home stadium BayArena
Since opening in 1958, the stadium once known as the Ulrich-Haberland-Stadion has served as a home to Bayer Leverkusen ever since. Renovations in both 1997 and 2009 have seen the stadium’s capacity increase by about 10,000 from its original number of 20,000 seats, though the ground has long been subject to work in order to improve it.
In 1998, the year after seating in the stadium was increased to 22,500, undersoil heating was installed and the ground was renamed to the BayArena, named as a nod to Bayer, the pharmaceutical company that is so heavily intertwined with the club’s creation and history.
Still a large and now multinational company, Bayer’s naming rights on the stadium are, according to Finance Football, worth the most money in the world, said to be worth upwards of £25 million per annum.
( All figures are fromFinance Footballand are correct as of 13/03/2025 )
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