Pigs have flown and you can now bag yourself an LG OLED TV for under £500 on Amazon.
The Amazon offer means you can get the LG B4 for only £493. Considering the original price was £899, you're making a substantial saving of £406.
This is a TV that is regularly discounted but not usually by this much. So for those wanting to take advantage of this deal, we recommend moving quickly.
We haven't reviewed the B4, but based on our experience with 2023's B3 OLED and the Award-winning 48-inch C4, we are happy to flag this deal.
This is because, though we can't comment on the B4's specific performance., the fact an OLED has dropped in price so much is still impressive and means it's worth considering.
Getting the benefits of OLED, including pixel-level lighting control and supreme contrast, at this price is a rare treat.
You can expect perfect black levels thanks to the OLED panel technology and, while this isn't one of LG's brighter OLED Evo panels, LG promises that it will "shine with lifelike colours".
At a technical level the TV is also solid, and will meet most buyers' needs.
First and foremost is the upgraded chipset, LG's Alpha 8 AI Processor to be exact, which drives a host of picture and sound-enhancing features.
This includes the ability to intelligently tweak the settings to best suit the content you're watching, as well as adapting the sound based on your environment.
Gaming performance also gets a major boost, thanks to the inclusion of four full-bandwidth HDMI 2.1 sockets, up from two on the previous generation model.
They can all handle 4K/120Hz signals with VRR and ALLM, while LG's excellent Game Optimiser feature sports a handy menu system that allows you to quickly adapt settings and see crucial information such as frame rate at a glance.
You also get the benefit of Dolby Vision HDR and Dolby Atmos support, though based on our experience with other LG OLEDs' in-built speakers, we'd suggest budgeting for a soundbar alongside the TV.
Even the latest LG C5 we tested mere weeks ago offers at best middling audio, and this could also be the case with the B4.
Thankfully the inclusion of an HDMI eARC socket for pairing external sound systems means it is quick and easy to add a Dolby Atmos-ready soundbar.
And, while 48 inches might be stretching the limits of desktop display sizes, you can certainly get away with it being a monitor-style display if you have a sturdy and spacious desk.
For smaller living rooms 48-inches should also be just about big enough for immersive viewing. Those with larger rooms will likely be better off going up a size or two and investing in a 55- or 65-inch set, however.
MORE:
Read our fullLG OLED48C4 review
As well as ourLG B3 OLED review
Check out our picks for thebest OLED TVs