Marcus Rashford of Aston Villa during the Emirates FA Cup Quarter Final match between Preston North End and Aston Villa at Deepdale
Transfer doubt... Villa loanee Marcus Rashford
Simon Jordan says Aston Villa will not pursue a permanent transfer for Marcus Rashford at the end of his loan from Manchester United.
The broadcaster told talkSPORT he believes Villa will balk at the wages and fee it will require to take the 27-year-old to the club in the summer.
The view comes after Rashford scored his first two Villa goals in the FA Cup win over Preston, with Villa booking their place in the semi-final against Jordan’s beloved Crystal Palace.
However, despite Rashford’s first goals since December 1 and Rashford’s claims he is returning to full fitness, Jordan poured cold water on the prospect of the current situation being anything other than temporary, instead lambasting the player for the circumstances around his departure from Old Trafford.
“The player took it upon himself to announce to the world via his PR representative Henry Winter that he wasn't very happy at Man United and wanted a new opportunity,” Jordan told the White and Jordan show.
“So you've got a manager now that's going ‘Right, I've come in mid-season, I'm shaking it up a little bit, I've got problems. What I need is everyone alongside me. I don't need him going and doing what he wants to do, which is going and having an interview with the media to impart his particular brand of wisdom’.
“I could have bet you, and in fact I did, any money in the world that would see Rashford come alive for Villa. Fantastic. Wait until Villa have got to write a cheque out. I think Villa are too canny and too wise to fall into this trap.
“It's one thing having a player on loan when you're paying a small percentage of his wages, so it's a small transaction. You have him for four months, it costs you £5m to £6m - nothing, nobody cares, you're getting that back from gate receipts of the Champions League.
“Rashford is clever enough to know that if he goes to Aston Villa and stinks it out there he's got a problem coming his way. So everybody with half a brain knew he was going to lift a leg.”
Asked if he thinks Villa will buy Rashford, Jordan doubled down: “No, I think they're too wise. First of all, they're not going to be able to want to pay £320,000 a week and a £50 million transfer fee, it's too big a deal.”
Get your hands on AVFC 150 years merchandise
Aston Villa is marking its 150th anniversary throughout the 2024/2025 season, celebrating a century and a half of history, football and community.
Here's what items are available to buy to celebrate the club's historic season from its official store:
Aston Villa adidas 150th Anniversary Shirt 24-25 (£55)
The aforementioned blacked-out anniversary kit has proven to be hugely popular with fans, particularly those who have noticed the subtle nods to Villa's history in the details.
Due to the high demand, the club store currently only has kids sizes 7 - 9 years old in stock at a price of £55. This item has an 'almost gone' tag on the site.
Buy here.
Aston Villa adidas 150th Anniversary Track Top - Claret (£70)
This long sleeve track top has also proven to be a popular pick amongst fans. The club store describes the jacket by saying:
"Before football players take the pitch for warmups, they answer questions from the media wearing an adidas jacket like this one. It's made of a soft woven fabric to keep you comfortable anywhere the day takes you.
AEROREADY helps keep you dry and comfortable whether you're hanging with friends or watching the game from the sidelines."
Buy here.
Aston Villa 150 Year Anniversary Hoodie - Navy (£45)
Featuring a retro club badge, this hoodie is still available in all Mens' sizes on the club store, which describes the item by saying "Relax in style and comfort. Featuring the iconic club crest, this is an essential item for fans of all ages."
This item is also available in claret for both men and women, though only in sizes XL and S for women limited stock left.
Buy navy here and claret here.
Aston Villa 150 Years in Pictures Book (£25)
The first of two books available to purchase in Villa's 150th season. The describes the picture book as a way to "Celebrate the storied history of Aston Villa and their illustrious history spanning a century and a half with this premium-quality photo book."
Buy here.
Aston Villa 150 Years Book Volume Two (£40)
The long-awaited second volume moves Aston Villa's remarkable story forward – with the ups and downs between 1950 and 2024 given the same care and attention as the first volume. Even more pin-sharp images, artefacts and stories are featured, alongside stand-out interviews with some of the players and managers that make this club so great.
Buy here.
Aston Villa 150 Year Anniversary Polo Shirt - White (£30)
"Represent your club wherever you go. Suitable for matchday and casual wear, the polo is perfect for fans of all ages."
This item is available in all sizes but XS on the club store and is also available for kids in claret at a higher price of £35.
Buy the mens' polo here and the kids' claret polo here.
Aston Villa 150 Year Anniversary T-Shirt - Claret and Navy (£25)
"Suitable for wearing on matchdays and beyond, this is a must-have for supporters of all ages. Perfect for walks with the dog, or when relaxing on holiday, the t-shirt allows you to proudly sport your pride and passion."
Buy mens' claret here, womens' claret here and navy here.
Aston Villa 150 Years Anniversary Scarf - Claret (£15)
"Take the love for your team with you. The scarf tops off your winter look, and is an essential item for supporters."
Buy the scarf here.
Aston Villa 150 Years Badge & Keyring Set - Boxed (£15)
Display the love for your team. Perfect for your hat or scarf, this is a must-have for fans of all ages.
Buy the set here.
Aston Villa 150 Years Mug - 11oz (£8)
"Start your day off right with a drink from this. Whether it's tea, coffee or hot chocolate this mug is perfect for fans to enjoy an exquisite beverage."
Buy the mug here.
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Do you agree with Jordan? Have your say here