Liverpool will embark on a pre-season tour to Asia this summer, playing in Hong Kong and Japan. They will face AC Milan at Kai Tak Stadium on July 26 as per Liverpool ECHO. The tour strengthens Liverpool’s global partnerships, including Japan Airlines and Standard Chartered.
Japan Airlines, Liverpool’s official airline partner, will fly the team to Asia. The club last visited Singapore in 2023 and Hong Kong in 2017. The match against AC Milan will determine the Standard Chartered Trophy winner.
Ben Latty, Liverpool’s chief commercial officer, expressed excitement about returning to Asia. He praised Standard Chartered for sponsoring the trophy match. He also thanked Japan Airlines for ensuring a comfortable journey.Liverpool fans in Asia will get a rare chance to see their team live.
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New culture embarked by Liverpool in the pre-season
The club will also participate in cultural events and community projects. Supporters can register interest in the tour through Liverpool’s official website. Standard Chartered’s Hong Kong CEO, Mary Huen, emphasized their strong partnership with Liverpool.
She highlighted the excitement of hosting the Reds in a key market. Mary Huen expects a packed stadium cheering for Arne Slot’s team.Junko Sakihara, a senior executive at Japan Airlines, expressed pride in supporting Liverpool’s pre-season tour.
Huen emphasized their commitment to delivering exceptional hospitality. She looks forward to providing Liverpool’s players and staff with a smooth journey. Liverpool’s match with AC Milan also highlights the club’s connection to RedBird Capital Partners.
RedBird owns 11% of Fenway Sports Group, Liverpool’s parent company.The tour will bring Liverpool closer to their vast Asian fanbase. The Japan leg’s details will be announced soon. Ticket sales information will follow in due course.
Liverpool aims to strengthen relationships with partners and engage with fans. Their summer tour promises exciting football and meaningful cultural exchanges.
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