Green Bay Packers and Baltimore Ravens set sights on UK fans with major new marketing deal
The Green Bay Packers and Baltimore Ravens have been awarded international marketing rights in the UK as part of an expansion of the NFL Global Markets Program.
The Packers were also granted the ability to boost their brand in Ireland as part of the announcement.
As part of the NFL's long-term strategy to grow the game internationally, the program grants teams the rights to build brand awareness through a series of events, fan engagement strategies, the development of NFL Flag football, and other commercial opportunities.
"The expansion of the Global Markets Program in 2025 reflects the NFL's continued focus to grow the game and connect with fans on a global scale," said NFL executive vice president of club business and league events Peter O'Reilly.
"With more clubs entering the program and existing clubs adding to their global rights, and as the program expands to new markets, we are seeing strong momentum and impact in growing fandom worldwide together."
The latest announcement introduced four new clubs and two new international markets.
New Teams:
Baltimore Ravens: United Kingdom.
Green Bay Packers: Germany, Ireland and the United Kingdom.
Los Angeles Chargers: Greece.
Washington Commanders: United Arab Emirates.
New Markets:
Los Angeles Chargers: Greece
Los Angeles Rams, San Francisco 49ers and Washington Commanders: United Arab Emirates.
In addition, nine teams that already held Global Market Program rights were also granted rights to market in the following additional countries:
Arizona Cardinals: Canada.
Detroit Lions: Brazil.
Indianapolis Colts: Switzerland
Kansas City Chiefs: Spain, Ireland and the United Kingdom.
Las Vegas Raiders: Australia and New Zealand.
Los Angeles Rams: United Arab Emirates.
Philadelphia Eagles: Brazil.
San Francisco 49ers: United Arab Emirates.
Seattle Seahawks: Australia and New Zealand.
The complete list of teams and countries included in the Global Market Program is now as follows:
Arizona Cardinals - Canada, Mexico
Atlanta Falcons - Germany
Baltimore Ravens - United Kingdom
Carolina Panthers - Germany
Chicago Bears - Spain, United Kingdom
Cleveland Browns - Nigeria
Dallas Cowboys - Mexico
Denver Broncos - Mexico
Detroit Lions - Austria, Brazil, Canada, Germany, Switzerland
Green Bay Packers - Germany, Ireland, United Kingdom
Houston Texans - Mexico
Indianapolis Colts - Austria, Germany, Switzerland
Jacksonville Jaguars - Ireland, United Kingdom
Kansas City Chiefs - Austria, Germany, Ireland, Mexico, Spain, Switzerland, United Kingdom
Las Vegas Raiders - Australia, Mexico, New Zealand
Los Angeles Chargers - Greece
Los Angeles Rams - Australia, China, Japan, South Korea, Mexico, New Zealand, United Arab Emirates
Miami Dolphins - Argentina, Brazil, Colombia, Mexico, Spain, United Kingdom
Minnesota Vikings - Canada, United Kingdom
New England Patriots - Austria, Brazil, Germany, Switzerland
New Orleans Saints - France
New York Giants - Germany
New York Jets - Ireland, United Kingdom
Philadelphia Eagles - Australia, Brazil, Ghana, New Zealand
Pittsburgh Steelers - Germany, Island of Ireland, Mexico
San Francisco 49ers - Mexico, United Kingdom, United Arab Emirates
Seattle Seahawks - Australia, Austria, Canada, Germany, New Zealand, Switzerland
Tampa Bay Buccaneers - Austria, Germany, Switzerland
Washington Commanders - United Arab Emirates
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