Daniel Levy, Sir Jim Ratcliffe
(Credit: Imago)
Dan Plumley
Tue 1 April 2025 12:10, UK
Manchester United are looking to follow Tottenham by building a new stadium in the Premier League, with plans officially announced.
Tottenham have become the blueprint of the modern era, with Everton set to move into their new stadium ahead of the 2025/26 season, too.
Daniel Levy has mastered plans to bring in constant new windfall at the stadium, with NFL and F1 partnerships part of that, as well as up to 30 non-football events each year.
Tottenham Hotspur Stadium
Tottenham Hotspur Stadium. (Credit: Imago)
Manchester United follow Tottenham plans
Dan Plumley insists that Sir Jim Ratcliffe and the Red Devils will be looking at what Spurs have managed to do commercially with their new stadium.
The football finance expert believes the plans at Manchester United are on a different scale, but opens the door to new naming rights partners, similar to Tottenham.
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“Certainly, they will from a viewpoint of what you can do commercially with a new stadium,” Plumley exclusively told Tottenham News.
“Spurs have been the blueprint for sure, Everton are looking to do similar things, but everyone still looks at the Spurs example at the minute.
“The NFL deal, the F1 deal, the concerts you can sell and all the other wraparound things you can do with the stadium, and Manchester United will have been looking at that from a financial perspective.
“The design and what they are trying to do is on a different scale, but there is another interesting thing in there around naming rights, and we’ve said this before, building a new stadium for Manchester United opens the door for naming rights more than it did renevating Old Trafford, because that is synonymous as a football ground name, and that puts a limit on the amount you can do with a naming rights partner.
Daniel Levy at Tottenham
Tottenham owner Daniel Levy leads the way for new stadium builds (Credit: Imago)
Tottenham could finally seal a naming rights deal
“There’s a huge financial objective and commercial objective to building that new stadium, and Spurs have done the same by not naming their stadium yet as well. Financially, these are the ones you are looking at.”
Nike and DHL have been noted as possible options for a naming rights deal at Spurs, with a partnership possibly worth up to £250million.
That would be huge, and also indicate another new revenue stream for Levy, who has been a master at earning cash from the new stadium since its official opening.
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