It’s been a tough start at the London Stadium for Graham Potter whose record has dipped back below that of Julien Lopetegui. The honeymoon period is well and truly over. Where does he go from here?
It is frequently said that Graham Potter is a builder rather than an impact manager. Although a record of ten games played, just eleven points earned and a meagre nine goals scored could be classified as the level of impact expected in a car crash.
I get what people mean though. He was never going to be the guy strutting up and down the touchline waving his arms around in a maelstrom of passion. And, anyway, West Ham’s situation wasn’t that dire that immediate improvement was essential to avoid a relegation dogfight. The season’s silver lining was always the three teams already doomed for the drop, no matter how poorly the Hammer’s played.
Indeed, what the club badly needed was stability, consistency and someone able to implement a model that reflected the club’s financial position in the pecking order. That is, better than the average club in terms of revenues but way, way behind the richer six or seven opponents. Enter the manager touted by some on the Board to be West Ham gaffer for the next ten years.
To become competitive witin the prevailing financial regulations, an astute recruitment regime where profits on player sales contribute as a significant source of ongoing income. It is a model heavily focused on little nown emerging talent rather than chasing established internationals looking to see out their remaining days at the London Stadium on lucrative contracts. The approach that has failed for the past 15 years – underpinned by the Hammer’s miserable record on player sales (Declan Rice apart) – and has to change if progress is to be made.
While Potter’s ultimate assignment might reasonably be to establish a long-term footballing dynasty at West Ham, the inconvenient matter of today’s performances on the pitch cannot be ignored completely. On this score, Graham the Builder is looking more like Mr O’Reilly from Fawlty Towers than Barratt Homes.
When Potter was first appointed, I had hoped for signs that he had shaken off the ‘shot shy’ reputation that his style had earned at Brighton (and the short spell at Chelsea). As yet, the evidence suggests only a continuation of the norm. In his three full seasons on the south coast, the Seagulls goal tallies were 39, 40, and 42 – comfortably below the 49, 62, and 60 recorded by West Ham. Conversely, his side conceded fewer goals than the Hammers in each of the three seasons. On the face of it then, a defensive coach who uses possession for the sake of it to mask caution and an absence risk taking.
Three of the nine league goals scored during his West Ham reign came in the first game against Fulham – after just one training session where his methods had yet to be taken on board. Leaving just a further six in the subsequent nine games. Not the encouraging start we had imagined from a new manager bounce, or one which generates hope and excitement for the seasons to come. Circumstances change- but can he with better resources?
Tuesday night at Molineux was a typical 2024/25 West Ham performance. A abysmally poor first half that required emergency half-time substitutions in an attempt to salvage a game in which we were barely hanging on. It suggests either poor preparation or poor attitude on the part of the players; and has been seemlessly carried over from the Lopetegui era. Not for the first time it was good fortune rather than endeavour that had kept the score respectable at the break. A better shape in the second half led to an improved performance – which might have produced an equaliser – but it was far from convincing.
What Potter had hoped to achieve during the second half of the season is not obvious. Sitting on a worse points per game record and league position than his predecessor was probably not high on his list targets. It should have been an opportunity for experimentation – different styles and formations – and taking a detailed look across the squad. But while he has been hampered with injuries – and has made some attempt to blood youngsters – most of what we have seen is more of the same. Results weren’t a priority, so why not risk a little enterprise to get the fans onside. What is the incentive to watch West Ham in the final eight games of the season where there is nothing to play for and the level of entertainment is so low.
After appearing as a breath of fresh air after the Lopetegui debacle, Potter’s media appearances have gradually transformed into meaningless claptrap. The interview after defeat at Wolves could have been the HR guy giving a talk on mission statements in the after lunch session of the company offsite. All that was missing was a Powerpoint presentation.
Of course, it is a squad that Potter inherited rather than built, and we must allow him a transfer window (or two) to show what he can do and the direction in which he intends to travel. Hopefully, it will not involve the risk averse three at the back formation as the default setting.
All indications are that (yet again) a significant squad renewal and dead wood removal exercise is needed in the summer. It will be back to square one on all the issues this raises with the integration of new signings. There are talented players at the club but perhaps there is no way for them to compensate for the significant weaknesses that have been allowed to develop – most notably the lack of pace, movement, ball carrying and agility in midfield.
The big question is whether the club can make a better fist of recruitment than it did last time around. There are plenty of gaps to fill and sacrifices may be needed to fill them all. Some are pinning their hopes on the association of Potter and Kyle Macaulay with the successful Brighton transfer model but that might be wishful thinking. I’m not convinced how deeply they were ever involved in that side of things. Equally, I’ve little knowledge on how extensive the West Ham scouting network is these days given that is was largely staffed by family members of previous employees. It’s a widespread undertaking in better run clubs and is no longer a case of taking your dog over the park at the weekend to find the next Bobby Moore.
My guess is that the scale of the changes will need to involve a mix of young talent and a handful of experienced older hands to keep things balanced. Only time will tell how successful the rebuild will turn out or how well the Chairman with his love of razzmatazz deals can be kept away from the recruitment process.
The honeymoon period is well and truly over for Potter. He has time to recover if he can conjur up a good summer and pre-season, but the football will have to be a lot easier on the eye to win over the fans. COYI!