Booking.com has signed a multi-year agreement with the NBA and WNBA, becoming both leagues’ Official Online Travel Partner. The partnership starts with the 2025 WNBA season on May 16 and continues with the 2025–26 NBA season starting in October.
“Our mission at Booking.com is to make it easier for everyone to experience the world – and that includes bringing fans closer to the sports they love,” said Ben Harrell, Managing Director, U.S. at Booking.com. “Through our official partnership with the WNBA and NBA, we’re looking forward to engaging with basketball enthusiasts in the U.S. and other key travel markets in helping them find their perfect place to stay, wherever the game or season takes them. With the broadest selection of hotels to vacation rentals and a quick and easy booking experience, we’re making sure Booking.com is present where fans are most inspired to create memorable travel experiences.”
“We look forward to collaborating with Booking.com, one of the world’s leading digital travel companies, as we help bring NBA fans around the world closer to their favorite players and teams,” said Julie Morris, Head of Commercial Development and Media at the NBA. “Booking.com’s seamless travel platform will make it easy for our fans traveling to experience the game in person, no matter where it unfolds.”
This marks Booking.com’s first collaboration with a U.S. women’s sports league, signaling a deeper investment in women’s sports. The travel brand aims to connect basketball fans with unique, travel-focused experiences tied to their favorite teams and events.
Fans can expect to see Booking.com integrated across the NBA and WNBA’s digital, social, and broadcast platforms. The partnership will also include on-court branding during regular season and postseason games.
“As the WNBA continues to reach new heights, we are thrilled to work with Booking.com as our official online travel partner,” said Colie Edison, Chief Growth Officer at the WNBA. “With a league that is reaching more people than ever before, this partnership underscores our continued commitment to elevating the player and fan experience – and to connect our loyal and growing fan base to supportive brands.”
As part of the collaboration, Booking.com and the leagues will roll out marketing campaigns focused on basketball-inspired travel, offering fans creative ways to turn game day into a getaway.