Lautaro Martinez Inter Milan
MILAN, ITALY - MAY 06: Lautaro Martinez of FC Internazionale celebrates scoring his team's first goal during the UEFA Champions League 2024/25 Semi Final Second Leg match between FC Internazionale Milano and FC Barcelona at Giuseppe Meazza Stadium on May 06, 2025 in Milan, Italy. (Photo by Carl Recine/Getty Images)
Inter Milan are ahead of Juventus as having the most valuable shirt sponsorship deal in all of Serie A.
Calcio e Finanza highlight how the Nerazzurri’s partnership with Betsson is still more lucrative than the Bianconeri’s new deal with Jeep and Visit Detroi.
This season, Inter Milan have had Betsson as their main shirt sponsor.
The Nerazzurri’s main shirt sponsorship deal has been in flux for the past few years.
Having had tire manufacturer Pirelli on the front of their shirts, Inter have changed several times. They have gone through the likes of Socios.com, DigitalBits, and Paramount+.
Inter Milan Still Ahead Of Juventus As Most Valuable Shirt Sponsorship Deal In Serie A
Alessandro Antonello CEO Corporate Inter Milan Stefano Tino Managing Director Italy in Betsson Group Luca Danovaro CMO Inter Milan
Press Photo
As Calcio e Finanza highlight, Inter Milan’s deal with Betsson is worth €30 million in per season total.
That is still the most in Serie A. Even after the Nerazzurri’s Derby d’Italia rivals Juventus agreed a lucrative new deal.
Juventus have agreed on a three-year partnership with Jeep and Visit Detroit.
This is worth €28-30 million per season in total.
Therefore, Inter Milan still remain at the head of the pack in terms of having the most valuable main shirt sponsorship deal in all of Serie A.