Newcastle United’s decision to change their club crest has proven divisive.
Indeed, last week saw decision-makers at Newcastle United communicate their desire to change the club’s badge for the first time since 1988.
Newcastle are changing their club crest because the current design is “difficult to reproduce” both “clearly and consistently”, but the news has split opinion among the fanbase.
In fact, Newcastle fans are concerned about a leaked concept of the new crest that emerged earlier this week.
Now, according to The Daily Mail, there has been another development.
Photo by Visionhaus
Photo by Visionhaus
Newcastle United new club crest latest
They claim the staff present at the workshop held with supporters earlier this week have confirmed the image is genuine.
A brand executive reportedly said it was not definitely going to be the design and that fans would still have the final say on what becomes of the crest.
The fact that supporters were concerned about the design is said to have been relayed to club staff.
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For their part, the brand and design team were reportedly telling supporters present at the workshop that the current crest was just not fit for purpose in a digital age.
How Newcastle United insiders actually feel about the seahorses on their club crest
One of the more notable aspects on the Newcastle United club crest are the pair of seahorses that flank it.
Newcastle have seahorses on their badge to reflect the city’s proud maritime history, which may not be all that obvious to people outside of the club.
It’s unclear as to whether or not they will remain as part of any new design. Still, Newcastle insiders think the seahorses on their crest are lopsided, making them difficult to reproduce at scale on shirts and other merchandise.
Whatever the outcome of the new design, it’s important the club get it right. The fans simply have to be consulted along every step of the way.