That is the new name by which Everton's stadium at Bramley-Moore Dock will be known after the international law firm with origins in Liverpool secured one of the biggest naming rights deals in Europe.
Founded in 1810, Hill Dickinson is a commercial law firm spanning 11 offices across the UK, Europe and Asia. Hill Dickinson’s international growth has been underpinned by the hallmarks that also define Everton – with both organisations striving for excellence, supporting their local communities and delivering long-term positive impacts.
Angus Kinnear, Chief Executive Officer of Everton, said: “Welcoming Hill Dickinson as our naming rights partner is a bold and strategic step forward. This partnership goes beyond branding – it’s a shared commitment to progress, excellence and the regeneration of our city. Hill Dickinson Stadium will stand as a symbol of Everton’s ambitions, our values, and the global future we are building together."
The naming rights agreement with Hill Dickinson will create a shared legacy that extends beyond matchdays. Hill Dickinson will work closely with Everton in the Community, helping to amplify the reach and impact of the Club’s award-winning charitable programmes and its own Hill Dickinson Foundation across Merseyside and beyond.
Craig Scott, Chief Executive Officer of Hill Dickinson, said: “To put our name to Everton’s new stadium is a once-in-a-generation opportunity We believe deeply in what this project stands for – a bold, transformational vision for Liverpool and its future.
“This partnership is about legacy, ambition, and the power of two globally recognised organisations coming together to make a difference.
“As Hill Dickinson continues to grow internationally, we remain proud of our Liverpool roots – and we are honoured to be part of one of the most exciting waterfront developments in Europe."
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Posted 16/05/2025 at 18:09:34
Wonder how much and how many years. Could do with bigger Everton badges.
Come on come on get down to Hill Dickinson park
Posted 16/05/2025 at 18:10:13
This is a really strange one. Their turnover is £104million a year so I cant imagine why they are doing this and how they can afford it?
Posted 16/05/2025 at 18:11:54
That is just a horrible name. I'm sorry.
Posted 16/05/2025 at 18:12:39
Ive read some snide comments on BBC Sport (either kopites, supporters of parochial nothing clubs or the perennial moaners off here). But I must admit I like it. Theyre not a well known enough company for it to sound too overly corporate, (King Power, Walkers, Emirates etc) but theyre an international commercial law firm, which is quite classy. And theyre local.
Posted 16/05/2025 at 18:13:01
lets be honest its shit, dont come at me with “ but the money “
Posted 16/05/2025 at 18:13:44
What the actual fuck?
"The dick hillinsons", incoming. Ffs.
Posted 16/05/2025 at 18:14:58
Certainly a sponsor who won't embarrass us; they have quite a history and like Everton they have amassed an impressive list of "firsts" in their field.
Link
Posted 16/05/2025 at 18:16:06
I won't be calling it that in a hurry. Horrendous name. This is not a nice way to start this special weekend. I imagine fans will call it 'The Hill's. Sigh...
Posted 16/05/2025 at 18:16:31
For many years Hill, Dickinson were the managers of the Liverpool & London Steamship Protection & Indemnity Association. This was the institution in which the Titanic was (belatedly) entered and which covered, among other things, loss of life.
Posted 16/05/2025 at 18:18:48
Thanks Everton ffs. Way to 100% ruin the new ground with such a piss take of a name. Is this an april 1st joke ? We'll be the laughing stock of the football world. Gutted.
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