Everton have announced that their new stadium will be called the Hill Dickinson Stadium, much to the amusement of rival supporters. David Moyes’ side will leave Goodison Park at the end of the season, with the final match at the iconic stadium taking place this weekend when they host Southampton on Sunday.
Liverpool-based legal firm Hill Dickinson have reached an agreement to be the first naming rights sponsor of Everton’s new stadium situated at Bramley-Moore Dock. However, the announcement of the ground’s name has caused a stir online.
Everton announced the agreement with a tweet which read: “Everton Football Club is proud to announce Hill Dickinson as the official naming rights partner for the Club’s new stadium, in a long-term agreement that will see the iconic venue named Hill Dickinson Stadium.”
The tweet prompted a series of critical responses, with one user (@BrentfordHive) asking: “Worst stadium name ever?” and another (@the0th3rside_) adding: “Horrendous name. Cue headloss.”
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