The NBA has debuted its new campaign, “Unforgettable Awaits,” to build anticipation for the 2025 NBA Finals presented by YouTube TV. The campaign is now streaming across all NBA social platforms and the NBA App, capturing the legacy and emotional power of Finals history.
Set to Nat King Cole’s timeless “Unforgettable,” the spot highlights legendary Finals moments — from LeBron James’ iconic 2016 block to the heartfelt embrace between Kobe Bryant and Shaquille O’Neal in 2000. Everyday fans are also seen recreating these moments, reminding viewers of the Finals’ lasting impact on both the game and its audience.
Celebrity fans Kevin Costner and Mindy Kaling join the tribute, bringing humor and nostalgia to the campaign. Costner mimics Magic Johnson’s “junior sky hook” on set, while Kaling channels Stephen Curry’s “night, night” celebration during a ping-pong game with her father.
“The next chapter of NBA history will be written in the Finals,” said Tammy Henault, Chief Marketing Officer, NBA. “This campaign captures the excitement and anticipation of what’s ahead, while celebrating the stars who have risen to the occasion in the past. The Finals are upon us, and when you watch, you’re likely to witness truly unforgettable basketball moments.”
The campaign will run globally across TV, digital, print, and out-of-home media. The 2025 NBA Finals tip off June 5 on ABC.