News
▪ Posted May 21, 2025
By: Alex Shahini
Mimicking the 2012/13 football season, Jeep has returned to the front of the Juventus jersey for the forthcoming season and beyond.
Image: Jeep
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Jeep is back on the front of the Juventus jersey with the SUV brand once again being named the Official Sponsor of the club’s men’s first team, women’s team, and Juventus Next Gen squad. The renewed partnership will see the Jeep logo return to pride of place on the front of the shirts, which started with Juve’s final home match of the current season on Sunday, 18 May.
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This marks the continuation of a successful alliance that began in the 2012/13 season, during which time Juventus has picked up 19 titles with the men’s team, 13 titles with the women’s team, and a Coppa Italia Serie C trophy with their Next Gen side. The SUV maker has added that it is evolving into a more sustainable brand, championing electric mobility and off-road capability through its expanding range of electrified SUVs. It’s clear the partnership with Juventus still plays a key role in its European strategy.
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The new sponsorship deal will run for the next three seasons, reaffirming Jeep’s position not just as a legendary off-road nameplate, but also as a key supporter of elite-level sport, continuing a collaboration that has blended performance, ambition and unmistakable identity both on and off the field.
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