22nd May 2025
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.
The Reds are consolidating LFCTV GO, official membership and LFC Rewards into a comprehensive system designed to expand their global fanbase, leverage first-party data, and boost direct-to-consumer revenue.
‘All Red’ features five distinct membership tiers:
* All Red Full
* All Red Light
* All Red Video
* All Red Junior
* All Red Essential (free tier)
All Red Full dominates the lineup, offering ticket access, retail perks, exclusive content, and personalised experiences including:
* Ticket sales access (cup and Premier League home games, late availability windows)
* Complete digital content through All Red Video
* Physical membership packages with retail discounts
* Priority for exclusive Anfield experiences and beyond
* Welcome and seasonal gifts
LFCTV GO evolves into All Red Video, available both via a standalone monthly subscription and within All Red Full, featuring:
* Full match replays and extended highlights
* Behind-the-scenes content and exclusive interviews
* LFC Women, Academy, and pre-season coverage
* Match commentary for all games
* Multi-platform access (web, mobile, connected TV)
This positions All Red Video as the cornerstone of Liverpool’s direct-to-consumer strategy, aligning with elite clubs worldwide who are aggressively developing in-house content and packaging OTT offerings into premium loyalty programs – with Liverpool firmly among the leaders.
Contact the writer of this story, Nick Webster, at [moc.l1747895281labto1747895281ofdlr1747895281owedi1747895281sni@r1747895281etsbe1747895281w.kci1747895281n1747895281](javascript:;)