We are proud to present the new North London Forever retail range, with 100% of profits donated equally between anti-knife crime charity Ben Kinsella Trust and The Arsenal Foundation.
The three-piece collection features a hoodie, scarf and t-shirt and pays homage to the pre-match song from lifelong supporter Louis Dunford, who has close links with The Ben Kinsella Trust.
Ben Kinsella was 16 years old when he tragically lost his life in Islington in 2008, in an unprovoked attack as he and friends, including Louis, walked home from a night out. Following Ben’s death, his family set up the Ben Kinsella Trust to speak out about knife crime and campaign for change.
Arsenal in the Community’s long-term work alongside The Ben Kinsella Trust aims to tackle the root causes of youth violence, creating a sense of belonging through providing safe spaces and more opportunities for young people.
Alongside the Ben Kinsella Trust, an equal split of profits will be donated to The Arsenal Foundation. Founded in 2012, it uses the power of football and our name to inspire and support young people in north London and around the world.
north london forever range
Speaking on the launch of the collection, Louis Dunford said: “I think of Ben every day and the work his family and The Ben Kinsella trust have done to combat knife crime and educate the youth across the nation since his murder has been a source of constant inspiration to me. Sadly, their work is more important than ever.
"I’m so proud of the relationship the Arsenal community have with my music, and even prouder now that it will help potentially raise thousands of pounds for a cause so close to my heart and help keep Ben’s name alive. Thank you to his family, the arsenal and the trust.”
Director of The Arsenal Foundation, Mairead King, added: “We all feel the connection that North London Forever brings to our team, supporters and our community. The strength of that connection, and the sense of belonging it gives us all, is what enables us to help individuals and communities thrive here and around the world. We’re proud to be part of this community, and work with supporters like Louis to bring the Arsenal family together.”
The Ben Kinsella Trust CEO, Patrick Green said: "The Ben Kinsella Trust is dedicated to preventing knife crime. Since Ben’s murder, our work has helped over 40,000 young people live safe lives, but with knife crime on the rise, our work is needed more than ever. Ben was a proud Arsenal supporter, and our connection to the club and its supporters is so important to us.
"_The Angel (North London Forever)_ is a song that means so much to us, and we are incredibly proud to be a charity partner for the new retail range. We would like to thank Arsenal and Louis Dunford for their support."
Last year, we announced [our first Economic and Social Impact Report](https://www.arsenal.com/news/arsenals-first-economic-and-social-impact-report), which found the club supported 4,400 UK jobs and reached more than 14,000 people through our community projects during the 2022/23 season.
_The collection is available now_ [_on Arsenal Direct_](https://arsenaldirect.arsenal.com/Clothing/c/clothing) _and in Arsenal retail stores._
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