Everton are set to see some major changes take place over the coming months.
David Moyes held up his end of the bargain by keeping the Toffees in the top flight ahead of their move this summer to Bramley-Moore Dock.
The Friedkins have provided Everton with a new lease of life since their takeover back in December of last year.
Everton are set to spend freely in this summer’s market as major improvements are being eyed to their squad.
Money will be readily available with the Friedkins finally getting Everton’s finances back on track.
The American owners are not only bringing their own money to the table, but they are now creating new revenue streams on Merseyside.
With a huge summer ahead, a financial expert has now shared his honest thoughts on what The Friedkin Group are set to do at Everton.
Photo by Chris Brunskill/Fantasista/Getty Images
Photo by Chris Brunskill/Fantasista/Getty Images
Everton set for financial boost from Summer Series
Over the next year, Everton are expecting a £60m revenue boost from their stadium move.
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Various means of revenue will play into this and the Friedkins are looking to provide the club with even more opportunities to earn.
Speaking on The Overlap, finance expert Kieran Maguire has discussed the positives of Everton’s upcoming trip to the United States for the Summer Series.
“I went to the Summer Series in the United States two seasons ago. I was paying £120 a ticket to go and watch pre-season friendlies,” he said.
“But you look at the merchandise sales, you look at what the players will be asked to do for that week; go for some photoshoots, sign up with some new sponsors. It’s that kind of additional money to the gate receipts that you have to take into consideration.”
The Friedkins view America as a huge opportunity for Everton to really dig into a new market which the club has not fully exploited.
Football is now all about money – whether fans like it or not – but the Friedkins are making sure Everton are not going to suffer the same issues they did under Farhad Moshiri.
Everton’s finances are in safe hands with the Friedkins
Just months on from the takeover, the differences between the Friedkins and Moshiri could not be any clearer.
The Americans are looking to extract every possible source of income at Everton to boost the club’s battle against PSR.
Keeping Goodison Park could provide a £5.1m PSR boost for Everton as the plan is now for the Women’s team to play their home games at the Old Lady.
It really is a breath of fresh air to see the club in such safe hands.
Ultimately, the Friedkins will be judged on the work they do in the transfer windows, but they’ve already put the club in a good position to make a real go of things this summer.