The Philadelphia Eagles are riding high after successfully defending their signature play, and they’re making sure fans can celebrate alongside them. Following the NFL’s failure to ban the controversial “tush push,” the Eagles have launched a merchandise blitz centered around their now-famous short-yardage weapon.
The centerpiece of the Eagles’ celebration is a sleek black “Push On” T-shirt now available at the team’s Pro Shop for under $40. The shirt features an image of quarterback Jalen Hurts in the tush push formation, with “Push On” emblazoned across the chest. In a cheeky nod to their signature play, the online store doesn’t invite fans to “click here” to buy the shirt — it says “Push Here.”
The team’s social media accounts have embraced the moment with equally creative flair, unleashing a flood of “Push On” content that has racked up hundreds of thousands of likes. The Eagles even dropped a 26-minute YouTube video showing nothing but tush push plays — part celebration, part satire aimed at critics who lobbied to have it banned.
That criticism reached a peak at the NFL’s spring league meetings, where a revised proposal to ban pushing or pulling the ballcarrier — including in tush push scenarios — failed to pass. The final tally was 22 votes in favor and 10 against, falling just short of the 24 needed to enact a rule change. Only one of the Eagles’ 14 opponents for the 2025 season, the Detroit Lions, voted to keep the play. Eagles fans were quick to note the irony: nearly every team trying to outlaw the formation will now have to face it again — possibly multiple times.
Jason Kelce, the recently retired Eagles legend and longtime center who anchored the formation during its rise to prominence, was a vocal advocate behind the scenes. Kelce reportedly delivered a passionate message to team owners before the vote, helping to preserve the play that has become a cornerstone of Philadelphia’s offensive identity under Nick Sirianni.
With the tush push safe for at least another season, the Eagles are leaning all the way in. The failed ban attempt only elevated the play’s profile, turning it into a cultural phenomenon and a symbol of the team’s identity. It’s no longer just a short-yardage play — it’s a rallying cry, a branding tool, and the basis of an entire fan-driven movement.