Superbowl UK has opened its new venue at Wolverhampton's Mander Centre creating more than 30 jobs.
Situated off Victoria Street, Superbowl UK's £2.4m investment, in what is its 15th branch, has created roles from managerial positions to guest experience hosts.
The venue is fitted with 12 bowling lanes, Crazy Club Soft Play, interactive darts, bar and diner and SEGA Prize Zone Arcade.
Kate Quaintance, acquisitions director for Superbowl UK, said: "The opening of Wolverhampton as our 15th branch is part of our significant growth in the last five years.
"Superbowl UK Wolverhampton brings the company's distinctive brand of family entertainment and competitive socialising to Wolverhampton, and we are delighted we can now start welcoming the people of Wolverhampton to enjoy our fantastic offer."
City of Wolverhampton Council leader, councillor Stephen Simkins, and cabinet member for city development, jobs and skills, councillor Chris Burden, visited the site to mark its launch.
Simkins said: "This commitment shows great confidence in our city centre which is seeing a huge amount of investment driven by the council's compelling vision based on better connectivity, more homes, jobs, skills and learning opportunities, and investment in the visitor economy.
"Superbowl UK's development has brought empty retail units back to life, further delivering on our ambitions for the city centre and illustrating how high streets up and down the country must change and adapt."
Burden added: "Superbowl UK's new venue will serve as a catalyst for further investment and the council continues to work with the owners of the Mander Centre, Catella APAM, on attracting other new leisure and food and beverage occupiers.
"Alongside Superbowl UK, the city centre will also be boosted by the opening of the new four-screen Lockworks Cinema in the Chubb Building this summer and a new indoor climbing facility coming to the former Express & Star offices in Queen Street.
"Working alongside popular venues like the art gallery, Grand Theatre and University of Wolverhampton at The Halls, this will all drive footfall to support local businesses."
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Superbowl scores a strike in Wolverhampton with new venue
Superbowl UK has opened its new venue at Wolverhampton's Mander Centre (image credit: City of Wolverhampton Council)