The campaign features the trio Kylian Mbappe, Jude Bellingham, and also Brahim Diaz.
Dubai: Emirates Airline has a new global campaign in partnership with Spanish football club Real Madrid. The campaign features the trio Kylian Mbappe, Jude Bellingham, and Brahim Diaz, and highlights the ongoing collaboration between the UAE-based carrier and the La Liga team.
The advertisement shows scenes featuring the three Real Madrid players alongside Emirates cabin crew. It draws comparisons between professional football and air travel, focusing on themes of consistency, performance, and global reach.
The campaign is currently running across Emirates and Real Madrid’s digital channels, including Facebook, Instagram, X, and YouTube.
Emirates and Real Madrid have been official partners since 2011. The Dubai-headquartered airline became the club’s jersey sponsor in 2013 and extended the deal until 2026. This makes it the longest-standing jersey sponsorship in La Liga history.
Real Madrid-themed livery
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Earlier this year, Emirates also introduced a special Real Madrid-themed livery on one of its Boeing 777 aircraft, featuring several players including Kylian Mbappe, Jude Bellingham, Vinicius Jr., Luka Modric, Lucas Vazquez, and Federico Valverde.
The campaign marks the latest activity in the ongoing partnership, which aligns one of the world’s largest airlines with one of football’s most followed clubs.
Both brands maintain a strong presence in the UAE, with Real Madrid having a significant regional fan base and Emirates using football as a major part of its international marketing strategy.
The campaign’s timing coincides with the summer travel season and Real Madrid’s end-of-season push, positioning the players and the airline in a high-visibility period for both sectors.
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