After a tremendous campaign under Hansi Flick, Barcelona will look to continue their momentum next season, this time in a familiar territory: Spotify Camp Nou.
Barça plan to return to the revamped Spotify Camp Nou in September. Although the stadium is not expected to operate at full capacity initially, Barça have a clear phased rollout project in place.
But before Barcelona even move to their old stadium, the club, through its Hospitality Project, is already starting to rake in the big bucks through the sale of VIP tickets.
Barcelona projected to generate €335 million
According to Mundo Deportivo, Barcelona have already sold more than 3,700 VIP seats at the new Camp Nou.
This figure translates to an estimated €335 million in medium to long-term revenue, thanks to multi-year contracts that promise steady financial returns.
The VVIP Suites, which are the most exclusive offerings in the club’s hospitality portfolio, have already sold out, signalling strong demand.
The revamped Camp Nou will be a key economic growth lever for Barcelona (Photo by David Ramos/Getty Images)
Meanwhile, sales continue at a fast pace for other premium areas like the Player Zone, Pitch Row, and the Balcony.
The first-tier VIP Ring Seats, which will be available starting January 2026 and priced from €5,500 per season, have already sold over 1,000 seats.
The Barça Hospitality initiative is a key component of the broader Espai Barça project, which aims to transform the club’s facilities and income streams.
With a total of 9,400 VIP and hospitality seats planned, the club hopes to generate €120 million annually from hospitality and sponsorships combined.
This bold new vision, built on premium experiences for fans and businesses, is a crucial part of Barcelona’s strategy to generate sustainable economic revenue through the newly revamped stadium.