The multi-year deal will ensure beers such as Lost Lager, Punk IPA, Wingman and Black Heart are available at the Stadium’s annual roster of events.
Football fans will also be able to start enjoying a pint of BrewDog’s finest beers at West Ham United’s home games, starting next season. In addition to its most popular pours, BrewDog’s extensive AF (alcohol free) range will also be available at the venue, offering great taste with zero alcohol.
To underline their commitment to football in East London, BrewDog will be kicking off the partnership by kitting out a number of grassroots teams with BrewDog branded kits from Hackney Marshes to Romford Rec.
Nathan Thompson, executive director of West Ham United said: “At West Ham United, we take great pride in our progressive and collaborative approach to partnerships, and BrewDog is an ideal fit to help us deliver bold, engaging activations that resonate with our fans. I’m particularly looking forward to seeing the progress of the grassroots teams supported through this partnership throughout the season.”
On the new partnership, Lauren Carrol, chief operating officer, at [](https://links.uk.defend.egress.com/Warning?crId=6835cdfa78270acdb8cabae0&Domain=emap.com&Threat=eNpzrShJLcpLzAEADmkDRA%3D%3D&Lang=en&Base64Url=eNrLKCkpKLbS1y8vL9dLKkotT8lP10vOz9UvzQYAhH0JxQ%3D%3D&@OriginalLink=www.brewdog.com)[BrewDog](https://links.uk.defend.egress.com/Warning?crId=6835cdfa78270acdb8cabae0&Domain=emap.com&Threat=eNpzrShJLcpLzAEADmkDRA%3D%3D&Lang=en&Base64Url=eNrLKCkpKLbS1y8vL9dLKkotT8lP10vOz9UHAHFeCOU%3D&@OriginalLink=www.brewdog.com), commented: “BrewDog is all about creating unforgettable moments with great beer, and this collaboration will allow us to elevate fan experiences ahead of a summer full of events at Queen Elizabeth Olympic Park. We have such an eclectic range in our headliner series, it’s the ideal pairing to London Stadium’s super varied and equally as colourful lineup of events.”
Graham Gilmore, CEO of London Stadium, commented on the partnership: “We’re proud to be partnering with BrewDog, a brand that shares our energy, innovation, and passion for delivering world-class experiences. We are excited to see this partnership come alive ahead of this summer at our iconic venue and look forward to a successful relationship for years to come.”