Liverpool's success in the Premier League this season has delivered financial rewards
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LIVERPOOL, ENGLAND - MAY 25: (L-R) Jennifer Ashton, Tom Werner, Chairman of Liverpool, and John Henry, Principle Owner of Liverpool, Linda Pizzuti Henry, Michael Gordon, President of Fenway Sports Group, and Arne Slot, Manager of Liverpool 2pose for a photograph with the Premier League trophy, as Liverpool are crowned the Champions of the Premier League for the 2024/25 Season, following the Premier League match between Liverpool FC and Crystal Palace FC at Anfield on May 25, 2025 in Liverpool, England. (Photo by Michael Regan/Getty Images/Getty Images For The Premier League)
Liverpool chairman (second left) was full of praise for head coach Arne Slot (right) after the Premier League trophy lift
Between winning the Premier League title and the amount of times that Liverpool have appeared on live TV broadcasts this season, 2024/25 has been a lucrative one for the Reds. Arne Slot’s side were the best team in the land by a comfortable margin during the campaign, becoming English champions for a 20th time and reasserting themselves as the country’s most successful football club.
The plans for next season are already underway, with major money moves for the likes of Bayer Leverkusen duo Jeremie Frimpong and Florian Wirtz both in the offing, deals that if they come off will likely see an early summer outlay of some £130m plus. Big signings mean big money, and with the success that the Reds have had this past season, as well as being back in the Champions League having spent the 2023/24 season in the Europa League, the club can make grander plans for recruitment.
The financial success of the Premier League is built largely on the enormous TV deal that they have in place both domestically and internationally, worth £12bn over four years.
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Much of that sum is filtered down to clubs through equal share payments from both markets, merit payments from both markets based upon where they finish the season, commercial revenue and facilities fees, which is how many times clubs feature in live TV broadcasts from the three UK broadcasters, which are Sky Sports, TNT Sports and Amazon Prime Video.
Liverpool will have earned around £10m more than they did in 2023/24 based on the same distribution as last year. That is made up of £31.2m from the equal share of domestic rights, £58m from the equal share of the international rights, £55.9m from the combined merit payments from both markets for finishing top of the pile, and £8.7m from commercial rights.
There is also a sum of around £26m due to the club after featuring 30 times in live broadcasts, the highest in the Premier League for the season, with each game shown live delivering around £840,000 in revenue for clubs chosen.
All these factors considered mean that the Reds will have additional funds in their arsenal to make moves in the market, with the total money to arrive into the club likely to be around the £181m mark.
Add into that the £90m-plus revenue generated from a run to the last 16 of the Champions League, where they were defeated by Paris Saint-Germain after topping the league phase, and that sum, including additional matchday revenues from five extra home games, and the financial situation is rosy at Anfield.
That is likely to be aided by the player trading, something that Liverpool haven’t been great at in recent seasons in comparison to some of their rivals, such as Chelsea.
Potential exits of the likes of Darwin Nunez and Harvey Elliott could potentially add some more to the pot, although Liverpool would likely make a minimal profit on Nunez given the big outlay and reduced market value he now carries.
But success this season has enabled the Reds to enter the market and emboldened owners Fenway Sports Group to make bigger calls on targets, something they felt less confident about doing after the last title win in 2020 due to the COVID-19 pandemic creating enormous uncertainty across sport.
With that no longer a consideration, this will likely be the summer of action that has long been suggested but never quite materialised.