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Everton financial game changer finally here as club look to increase £14m sum

Everton earned less this season from facilities fees received from broadcasters

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A mock-up of Everton's new Bramley-Moore stadium once naming rights have been applied.

A mock-up of Everton's new Bramley-Moore stadium once naming rights have been applied.

Everton’s long goodbye to Goodison Park is now over and from the start of next season they will be taking residence at their new 52,888-seater Hill Dickinson Stadium. The financial impact will be significant and it is hoped that it will light the blue touch paper for more competitive success for the Toffees into the future, and its appeal for the first season to broadcasters and the wider football audience.

Broadcast sums are of enormous importance to Premier League clubs. With a four-year deal worth some £12bn when it comes to the domestic and international broadcast rights, the money that filters through to clubs through central payments has become core to their respective business plans, although many have seen the iceberg and have looked to diversify their revenue streams to reduce reliance on TV money.

The appeal of the new stadium for broadcasters will be fleeting, but the shot in the arm that the new ownership of the club by The Friedkin Group could bring when it comes to competitive success could be significant, certainly if Nottingham Forest’s season is anything to go by.

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Premier League clubs receive their funding from broadcasters via a number of different tranches; equal share (domestic and international), merit payments (domestic and international), commercial, facilities fees.

The latter is the sum that is handed out from the domestic games that are shown live by either Sky Sports, TNT Sports and Amazon. For each game that is live, clubs receive a £839,000 sum for each game that is screened live.

Topping the charts for 2024/25 were the top two of Liverpool and Arsenal, both tied at 29 games. That number saw them bring in a little over £25m for the season.

They were followed by the woefully underperforming yet still globally appealing Manchester United at 27 games, Aston Villa at 26 and the trio of Chelsea, Manchester City and Newcastle United all on 25.

Everton earned around £14.5m from their 16 live games, of which just six were on Sky, the second lowest of all Premier League teams. That is down from £20.2m last year when the club had 23 live games.

Aston Villa’s impressive season last year and added intrigue this campaign saw them get four extra games this past season, bringing in an extra £5.5m for the club through facilities fees.

The more compelling the story on the pitch means the more money that can be raised off it, and Everton will be looking to try and create some magic in their debut season at their new home to get audience eyes on them more than they did this season.

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