Arsenal Football Club has named consumer electronics firm TCL as its Official Global Consumer Electronics Partner.
The pair have partnered together since 2023 in a regional capacity, with a focus on the UK, Middle East and African markets.
As part of the partnership, the club’s matchday show Live from N5, will include TCL product integration.
Juliet Slot, chief commercial officer at Arsenal said: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values.”
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“As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together,” she added.
This move follows the appointment of Arsenal winger Bukayo Saka as an ambassador for TCL.
Sunny Yang, general manager, TCL Middle East and Africa said: “We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.@