SALT LAKE CITY – As the Delta Center begins its new multi-year renovation to better accommodate hockey and basketball, the Utah Jazz team store and Utah Mammoth team store will also undergo a change as Fanatics prepares to assume operations both in-store and online.
Related: SEG Begins Multi-Year Delta Center Renovations To Better Accommodate Utah Hockey Club, Jazz
Per SEG, Fanatics will be managing the end-to-end retail operations for the Utah Jazz and Utah Mammoth.
Beginning June 1, Fanatics will assume operations of all retail locations throughout Delta Center.#TusksUp #TakeNote pic.twitter.com/PGBHGMsktt
— Cole Bagley (@BagleyKSLsports) May 30, 2025
Fanatics to take over operations of Utah Jazz & Utah Mammoth Team store
Fanatics will assume operations of all retail locations throughout Delta Center
Beginning June 1, Fanatics will officially take over the operations for the Utah Jazz and Utah Mammoth team stores as part of a comprehensive long-term partnership establishing Fanatics as the official omnichannel retail partner.
The Team Store at #DeltaCenter will be closed June 2–8. pic.twitter.com/ZlxfKDnrm0
— Delta Center (@deltacenter) May 30, 2025
“Fanatics is a global leader in sports apparel design, manufacturing, and merchandising, and we are thrilled to leverage their expertise to offer fans a completely reimagined, tech-forward shopping experience across all retail touchpoints,” Chris Barney, president of revenue and commercial strategy for Smith Entertainment Group said.
“As we continue to invest in the fan experience at Delta Center and beyond, our retail strategy plays a key role in pushing boundaries and redefining how fans connect with our teams for years to come.”
As early as August 2025, the Team Store will offer an expanded selection of Utah Jazz and Utah Mammoth merchandise from brands such as Fanatics, Nike, New Era, Mitchell & Ness, ’47, and WinCraft.
Items such as premium headwear, collectibles, memorabilia, and lifestyle accessories will be available for purchase while replica and authentic jerseys for both the Utah Jazz and Utah Mammoth will go on sale during the 2025-26 season.
Specifics on timing for those items will be shared at a later date.
Additionally, Fanatics will also develop Utah-inspired collections and exclusive collaborations that authentically celebrate the state.
Innovative retail technologies will be introduced inside the Team Store
As part of the Fanatics takeover, the Team Store will gradually introduce a number of innovative retail technologies including Radio-Frequency Identification (RFID), offering fans faster and more efficient automated processes for checking out.
“Utah is rapidly emerging as one of America’s most passionate sports markets, and Fanatics is honored to officially join forces with Smith Entertainment Group,” Ed O’Brien, Fanatics SVP of Business Development said.
“We’re committed to providing an unparalleled retail experience, delivering exceptional products for Jazz and Mammoth fans of all ages – whether in the arena, online, or anywhere they choose to shop.”
In addition, SEG and Fanatics will work together to build out a new, state-of-the-art flagship store, redesigned to reflect a modern, immersive environment that showcases Utah’s rich cultural identity and sports legacy.
Utah Jazz and Utah Mammoth online stores will also be run by Fanatics
Beginning this summer, www.JazzTeamStore.com will launch as the team’s new online shopping destination powered by Fanatics.
Meanwhile, The Mammoth’s online store, www.Shop.NHL.com/Utah-Mammoth, will operate through the league-wide NHL Shop network powered by Fanatics.
Following the change, the Mammoth becomes the fourth NHL club for which Fanatics operates in-venue retail, while the Jazz join as Fanatics’ 12th NBA partner, eight of which are omnichannel.
Next For The Utah Mammoth
Following the conclusion of the Utah Mammoth’s inaugural season, the next notable event will be the NHL Draft on June 27 and 28.
After recently drawing the fourth overall draft pick in the 2025 NHL draft, each of Utah’s upcoming draft selections will be dressed in the new Utah Mammoth home sweater.
Full story: Utah Hockey Club Draws No. 4 Overall Pick In 2025 NHL Draft Lottery
Cole Bagley is the Utah Mammoth insider for KSL Sports. Keep up with him on X here. You can hear Cole break down the team on KSL Sports Zone and KSL 5 TV.
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