The buzz around Allen Park was already humming, but Dan Campbell cranked it up to max volume on Friday morning. Before the Detroit Lions’ third Organized Team Activities practice, the head coach delivered a glowing progress report on wide receiver Jameson Williams—a player Detroit hopes will morph from electrifying deep threat into every-down nightmare for opposing defenses in 2025. Campbell painted a picture of a third-year pro who has added muscle without losing a step, tightened his route breaks, and embraced a daily grind under receivers coach Scottie Montgomery. In short, Campbell believes Williams is no longer just a home-run hitter; he’s trending toward a true WR1 whom the Lions plan to “lean on” when the games matter this fall.
TL;DR
Campbell says the “sky’s the limit” for Williams after an impressive spring.
Added strength plus elite speed has Detroit envisioning a breakout.
Williams’ versatility will see him line up outside, in the slot, and in motion.
Dan Campbell Jameson Williams Lions draft Deion Burks 2026 Sky’s the Limit Jameson Williams
“He’s had a good spring, and it’s another one, I don’t want to get too far ahead of ourselves in OTAs, but there’s so much versatility with him,” Campbell said via Pride of Detroit. “There’s so many things that we can do just with his routes on the outside. I mean, we can do things inside, but just with his speed, and he’s gotten so much stronger. His ability to stop. Put his foot in the ground. Man, when you can run like he can run and now you’re beginning to [get] where you can stop on a dime, you talk about a hard cover.
“So the sky’s the limit for him. He’s exactly where we want him to be right now at this point. He’s been here, he’s grinding, he’s getting better. Scottie (Montgomery, Lions WR coach) is freakin’ grinding him. It’s awesome. But we expect him to have a huge season. We really do, man. He’s going to be one of these guys that we’re going to lean on this year and is really going to be big for us. All he’s got to do is just keep working like he’s working, and we’ll be good.”
Campbell’s unfiltered enthusiasm makes one thing clear: Sky’s the Limit Jameson Williams is more than a slogan—it’s Detroit’s roadmap for unlocking a new offensive gear.
Why Campbell’s Confidence Is Sky-High
Strength Meets Blaze: Williams entered OTAs stronger than ever, allowing him to beat press coverage without sacrificing his 4.3-level burst.
Route Refinement: Coaches highlight his newfound ability to decelerate and cut, turning simple curls and comebacks into separation clinics.
Relentless Coaching: Montgomery’s daily drills are expanding Williams’ route tree—boundary fades, slot slants, deep crossers, jet sweeps.
How Detroit Plans to Feature Williams in 2025
Vertical Clears: Stretching two-high safety shells to free Amon-Ra St. Brown underneath.
Slot Explosions: Quick RPO slants where his stop-start acceleration punishes linebackers.
Motion Mismatches: Pre-snap shifts that isolate nickel corners or slower safeties.
Jet-Action Threats: End-around and orbit motion looks to keep edges honest.
"We expect him to have a huge season." – Coach Campbell on Jameson Williams pic.twitter.com/tElG111ya1
— Detroit Lions (@Lions) May 30, 2025
Bottom Line
Dan Campbell’s message couldn’t be louder: stay healthy, keep grinding, and Jameson Williams can transform from highlight-reel sprinter to cornerstone playmaker. If the offseason gains translate to Sundays, Detroit’s aerial attack may reach heights where, indeed, the sky’s the limit.