The Falcons (and [specifically owner Arthur Blank](https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/arthur-blank-was-not-happy-that-robert-kraft-put-283-diamonds-in-patriots-rings)) aren’t fans of reminders of their failure to turn a massive third-quarter lead into a Super Bowl LI win. Usually, it’s someone else who reminds the team and/or its fans of the 28-3 futility.
This time around, the Falcons did it to themselves.
Via John Breech of CBSSports.com, the team [posted a photo on Twitter](https://www.cbssports.com/nfl/news/falcons-forced-to-quickly-delete-post-after-accidentally-making-fun-of-themselves-on-social-media/) of safety Jessie Bates (No. 3) and cornerback Mike Ford (No. 28). The image was quickly deleted.
Arguably, the Falcons should have left it alone. First, the players were configured 3 and 28, not 28 and 3. Second, deleting it makes it a bigger deal.
As evidenced by the fact that it became a PFT item. If they hadn’t deleted it, we probably wouldn’t have decided it was worth a post.
Meanwhile, the fact they so quickly deleted the image shows that, more than eight years later, they’re still as sensitive about 28-3 as ever.