The summer transfer window is on its way, and the games have already begun — and not just on the pitch. Liverpool fans were sent into a frenzy after a short comment by Adidas on Florian Wirtz’s recent Instagram post.
The German midfielder, heavily linked with a move to Anfield, is now at the center of some serious speculation — and this time, it’s not from a journalist or agent. It’s from his boot sponsor.
Florian Wirtz posted a photo carousel while joining up with the Germany national team. Below it, Adidas simply replied: “Loading…”
That’s it. One word. No context. No explanation. But in football, even a pause button emoji can set social media on fire.
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Adidas set to become Liverpool’s official kit supplier
This might have flown under the radar if not for one key fact: Adidas will become Liverpool’s official kit supplier from next season. That adds a little spice to what might’ve otherwise been a harmless post.
The 22-year-old Wirtz is an Adidas athlete, and Liverpool have reportedly made him their top target.
Reports suggest manager Arne Slot has offered Wirtz the prized No. 10 role — with guaranteed game time and a central place in the team’s future. That pitch seems to have landed, as Florian Wirtz is said to prefer Liverpool over Manchester City and Bayern Munich.
What’s holding things up? The transfer fee. Bayer Leverkusen are standing firm, with negotiations floating around the £110 million mark.
But this Adidas moment has fans thinking the deal may already be in motion — or “loading,” as the comment teased. Was it just a brand having fun? Or a cheeky way of hinting at something big?
Either way, Liverpool fans are watching closely… and refreshing Instagram.
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