Inspired by the enduring spirit of basketball greatness, Michelob ULTRA's championship bottles are a cornerstone of the NBA Championship locker room celebration. For the 2025 bottle designs, Solomon – the creative mind behind many of the NBA's most iconic trophies – is merging artistry with legacy to infuse the thrill of victory into a lasting work of art.
"I approached the opportunity with an ambition to literally elevate this bottle to trophy status," Solomon said. "I built from the bottle up, first adopting a dimensional pattern on the base -- inspired by my fine-art stained glass basketball backboards -- and topped it with a white gradient to symbolize the ascension to excellence. The basketball-inspired, diamond-seamed pendant is fabricated from recycled trophy gold and specially formed to sit flush on the bottle's surface, with the signature Michelob ULTRA Ribbon to wrap it and mount it to the bottle. It's a one-of-a-kind opportunity for fans to get their hands on the DNA of the Championship to celebrate in their own way."
During Game One of the 2025 NBA Championships, Michelob ULTRA will unveil the 2025 bottle design through a :60 film that honors the teams who have shaped the league through their pursuit of greatness. Interspersed with glimpses of the making of Solomon's bottle design, "Legacy" is a retrospective look at iconic NBA moments from the 1980s Los Angeles Lakers, 1990s Chicago Bulls, the 2000s era San Antonio Spurs and the Golden State Warriors from the 2010s. Each of these legendary franchises will be gifted a premium version of the 2025 NBA Championship Michelob ULTRA Bottle that includes a gradient sleeve that nods to a carved backboard and plays host to a removable, wearable gold half-sphere basketball pendant made from gold used in the creation of NBA trophies and encrusted with 25 diamonds.
For 15 lucky fans, Michelob ULTRA is extending the celebration beyond the locker room with the chance to win an exclusive fan edition of Solomon's 2025 bottle design. The exclusive fan design features a similar wearable basketball pendant that is gold-plated and adorned with synthetic stones, offering fans the ultimate trophy for their dedication to team and league. Fans can enter to win through the Michelob ULTRA Superior Access website.
To cap off the championship, ULTRA will unveil its "Superior" TVC, honoring the 2025 NBA Champions. The TVC will illustrate the parallels between the championship team's 2025 journey and how the 2025 NBA Championship Michelob ULTRA Bottle was forged. Highlights from the season will be woven alongside clips from Solomon's design process, culminating with the crowning of the bottle and of the new NBA champions.
"As a longtime sponsor of the NBA, Michelob ULTRA has been a staple in many superior celebrations throughout the years," said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA. "Some of the greatest moments of past championships have come from a place where beer is bes t enjoyed – in a championship-winning locker room. We're proud that through this collaboration with Victor Solomon and the league, Michelob ULTRA can continue to elevate these special moments in basketball culture."
For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.
MICHELOB ULTRA® "COURTSIDE – VICTOR SOLOMON CHAMPS BOTTLES" SWEEPSTAKES. No Purchase Necessary. Open to US residents 21+. Begins on 6/4/25 & ends on 6/22/25. See Official Rules at www.michelobultra.com/rules for free entry, prizes, & details. Msg & data rates may apply. Void where prohibited.
ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 1 fastest growing beer in the industry*. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly. *Circana Total US MULC through w.e. 12.29.24
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.
We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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SOURCE Michelob ULTRA