Gary Neville launches Business of Football Degree
A new degree offering unique insights into the football industry has been launched at UA92 by Manchester United legend Gary Neville.
The degree will provide students with both on-pitch and off-pitch experience through modules covering governance, player care and talent recruitment. As well as sales, marketing, fan engagement, operations and cutting-edge AI applications.
The course was devised by Gary Neville along with course leader, Spencer Fearn – known for once being the youngest owner of a professional football club in Britain – and UA92’s associate dean Dr Firoz Bhaiyat.
Gary Neville said: "This degree fills a critical gap in football education in this country. Students won’t just study football business, they’ll experience it.
"Through our partnerships and the involvement of the Class of 92, students gain direct access to current CEOs and chairs of football clubs, creating genuine pathways into employment.
"We’re not just teaching students about the traditional football business, we’re showing them how clubs can unlock new revenue streams, from estate planning to social media strategies. The football industry is evolving rapidly and our graduates will be equipped to lead that change."
Sara Prowse, chief executive of UA92, said: "At UA92 we work closely with businesses to ensure that we are preparing our students for successful careers. This programme is no different - it is tailor-made for a sport that is a multi-billion pound industry.
"This is another example of UA92’s innovative approach that gives every student the opportunity to thrive. UA92 is not just preparing students for careers - we are shaping the leaders of tomorrow."
The programme’s approach was developed through consultation with industry partners including Manchester United FC, Salford City FC, Altrincham FC, the Manchester FA and the English Football League.
Students will benefit from guest lectures by Gary Neville and the Class of 92, alongside current football executives, ensuring they receive insights from both legendary players and contemporary business leaders.
The degree is awarded by Lancaster University and will begin teaching from this September.
Advertisement