Leicester City’s King Power Stadium supporter base has been refreshed with more than 2,000 new season-ticket holders grabbing their seat for the Championship campaign.
City announced on Wednesday that they had sold all of their season tickets, with fans signing up to back the team in spite of their relegation.
And the fanbase at home games may have a fresh feel to it next term because of a lower-than-usual renewal rate.
City report that 89.6 per cent of season-ticket holders for this campaign have decided to renew. That’s down from 97.6 per cent the year before, and down from 93.4 per cent the last time City were relegated and heading into the Championship.
But, those choosing not to renew have opened the door for a fresh batch of season-ticket holders, with 2,328 of the 22,504 season tickets, just over 10 per cent, going to new holders.
Those new season-ticket holders came from the membership base, with 62 per cent of those who entered the season-ticket ballot successful.
With the new 2,328 season-ticket holders, there’s a lot of young fans, with the club reporting a 112 per cent rise in under-eights and a 46 per cent increase in under-12s.
That’s been a strong take-up of season tickets in the newly-introduced safe-standing area too, with 2,679 of the 3,077 allocated spots going to season-ticket holders, including 427 fans who have moved into the area.
City’s average attendance remained high last season at 31,448, down slightly from 31,887 in their previous Premier League relegation campaign.
However, the attendance did drop below 30,000 for a Premier League game for the first time in more than a decade for the loss to Crystal Palace in January, while the King Power Stadium had a noticeable number of empty seats in the final few months of the season.
With the official numbers remaining high, it would suggest this was season-ticket holders choosing not to attend as much as general sale tickets not being taken up.
City will hope the sell-out of season tickets means the average attendance will remain high, as it did during their last Championship season at 31,238.
That’s in stark contrast to 2013-14, when City won the division under Nigel Pearson, with the average attendance at just 24,995.
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Jamie Vardy souvenir edition of the Leicester Mercury
It was certainly a fairytale ending to Jamie Vardy's Leicester City career - netting his 200th goal in his final match for the club.
To celebrate, we are launching a this special edition of the Leicester Mercury where we look back at the striker's amazing career - his journey from non-league to England international, his greatest goals and where he stands in the Foxes' list of all-time greats.
We also revisit the trophy-winning campaigns - the 2021 FA Cup and, of course, the 2016 Premier League title.
And there are plenty of tributes from those who played with him, against him and worked with him.
Jamie Vardy, it's certainly been a party!
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