After finishing his NFL playing career with a league record seven Super Bowl wins, former New England Patriots quarterback Tom Brady didn't stay away from football for too long.
Two seasons after his retirement, Brady made his broadcasting debut with Fox Sports in 2024, joining Kevin Burkhardt and sideline reporter Erin Andrews. He even called the Super Bowl in his first season in the booth.
Adding to his many off-field ventures, Brady launched his own organic, vegan gummy brand, GOAT Gummies. On Wednesday, he announced that the products are now available exclusively through Gopuff with a dual post on Instagram.
"Don’t be like artificial Tom," Gopuff wrote. "Get GOAT gummies. Only on Gopuff."
The post featured a video of "organic" Brady alongside a more jacked, “artificial” version of himself, with the two engaging in a goofy back-and-forth conversation.
"What you put in your body matters," organic Brady said. "That's why I made GOAT gummies. Clean, organic and delicious... Good gummies are made with real ingredients."
NFL fans took notice of Brady's newest career move, leaving their thoughts in the Instagram post's comment section.
"That one took me to my knees," one fan said.
"Now this is good Marketingð," added another.
"This is not the marketing strategy I expected from Tom Brady ð," wrote a third.
"Why do I feel like artificial Tom Brady is just Gronk? ð" joked a fourth.
"Artificial tom brady would have been #1 targeted receiver for organic tom," posted a fifth.
"Epicðªð¼," added a sixth.
Fox Sports announcer Tom Brady.
Fox Sports announcer Tom Brady.
Mark J. Rebilas-Imagn Images
The official release of GOAT Gummies features three flavors: Sweet Rush, Sour Burst, and Tropic Fusion.
In a recent interview with Forbes, Brady also revealed that more products are potentially coming through Gopuff.
"I met the founders (GoPuff) and they knew my background in health and wellness," Brady commented. "We wanted to develop some products that we thought the consumer would love, and we found this unique product. It's the first product I've developed with them and there's more to come."