An exterior view of a Chipotle Mexican Grill restaurant. Chipotle is a chain of more than 3,500 fast-casual restaurants specializing in Mission-style burritos, bowls, and tacos
exterior view of a Chipotle Mexican Grill restaurant.
Chipotle launched a fun way to score free food just in time for the 2025 NBA Finals
“Chipotle Instant Freeplays” is a game on X that drops hints for free entrée codes when some games pause
Game 1 of the 2025 NBA Finals begins Thursday, June 5 at 8:30 p.m. ET
Chipotle is helping you to feed your appetite during the NBA Finals!
On Monday, June 2, the popular fast food chain announced a fun way to score a free entree for "Chipotle Instant Freeplays," a way to keep the momentum going even after the buzzer sounds for breaks.
Certain games in the 2025 NBA Finals between the Indiana Pacers and Oklahoma City Thunder will see a Coach's Challenge during the live broadcast. When this happens, fans should be on the lookout for the @ChipotleTweets account dropping hints on X.
Chipotle Mexican beef salad.
Getty
Participants will be challenged to uncover a keyword hidden in the post.
Be one of the first 5,000 fans to text the keyword to 888222, and you'll win a free entrée from Chipotle during the championship series.
"Having the game come to a halt and watching referees review a play over-and-over again is rarely enjoyable," said Chris Brandt, president and chief brand officer of the fast casual chain. "We want fans to have fun throughout the game, so we are offering a chance to score free Chipotle during Coach's Challenge reviews."
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According to the announcement, “Each team is given one Coach's Challenge per game that can be used to review a personal foul given to one of its players, an out-of-bounds violation, a goaltending violation or a basket interference violation.”
“If a team's first challenge is successful, they will be awarded a second challenge. Basketball fans frequently take to social media to vent about how some replay reviews take too long.”
While there are many great perks to the current promotion, there are also a couple of terms and conditions.
An employee prepares a burrito bowl at a Chipotle Mexican Grill Inc. restaurant in Louisville, Kentucky, U.S., on Saturday, Feb. 2, 2019.
An employee prepares a burrito bowl at a Chipotle Mexican Grill Inc. restaurant in Louisville, Kentucky, U.S., on Saturday, Feb. 2, 2019.
Chipotle’s free entrée codes are valid for any regularly priced entrée, depending on availability, for five days after the entrée code has been given. This offer is only valid in the United States.
Participants must also be 13 years or older to play.
Examples of regular menu entrée items include burritos, burrito bowls, a single order of tacos, a quesadilla or a salad, all of which are subject to availability.
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Additional rules can be found online.
The company has had similar giveaways in recent years for their "Chipotle Instant Freeplays" promotional campaign, such as "Free Throws, Free Codes" and "Freepointer,” giving fans free entrée codes for free throws and three-pointers made by players.